Freelance Brand Activations and Pop Ups Project Manager

Position Overview

This role requires taking charge of planning and executing brand activation campaigns across major international locations, particularly concentrating on the U.S. market. Responsibilities include managing in-real-life (IRL) experiences such as retail activations, pop-up events, fashion shows, influencer collaborations, and cultural campaigns designed to boost awareness, social interaction, and sales.

Key Responsibilities

• Oversee timelines, budgets, production scheduling, and vendor management involving external partners.
• Lead full-cycle execution of campaigns, pop-ups, retail activations, immersive events, and influencer partnerships.
• Customize global brand concepts to fit locally relevant contexts across different regions.
• Work closely with brand heads, social media, public relations, e-commerce, and merchandising teams to ensure cohesive company-wide campaign delivery.
• Ensure activations maintain the brand’s image, storytelling accuracy, and customer experience standards.
• Negotiate contracts and supervise external collaborators to achieve goals within financial limits.
• Maintain a network of agency, freelance, and partner contacts to support multiple projects.
• Monitor and analyze key performance indicators, including brand interactions, media gains, social media reach, event attendance, and return on investment.
• Provide comprehensive post-activation evaluations and suggest improvements for upcoming campaigns.
• Keep abreast of industry developments, competitors’ efforts, and new cultural trends.

Candidate Requirements

• At least five years' experience in brand activations, experimental marketing, event management, or partnerships within fashion or lifestyle sectors targeting Gen Z audiences.
• Demonstrated capability managing global campaigns and events.
• Strong skills in project coordination and financial oversight.
• Effective communication skills for cross-department collaboration.
• Thorough understanding of the Jaded brand ethos.
• Willingness to work irregular hours and travel internationally as needed.
• Experience coordinating with agencies, production vendors, and creative teams.

Employee Benefits

• 50% discount on company products.
• Discounts at local businesses including cafés, gyms, and beauty services.
• Office located in North-West London with convenient transport links.
• Casual dress code allowing personal style expression.
• Access to fully stocked kitchens and refrigerators providing a constant supply of breakfast and snacks.
• Frequent social gatherings at the office, such as payday celebrations.

Additional Information

Immediate availability is required to begin this role.