Fractional Chief Marketing Officer / Commercial Marketing Advisor

Role overview

This is a fractional senior marketing assignment with a specialist professional services firm that is entering its next stage of commercial expansion. The business has grown organically through client loyalty, referrals and deep subject-matter expertise, and now wants a seasoned marketing leader to build a more organised, repeatable and scalable marketing capability.

The engagement is expected to be around two days per week, with flexible location and working arrangements.

What the role will cover

• Assess the existing marketing strategy, market positioning and commercial direction, and identify where improvements are needed.
• Create a practical marketing plan for the next 12 to 24 months that supports wider business goals.
• Sharpen the organisation’s positioning, messaging and value proposition for its core target sectors.
• Design go-to-market approaches for services, products and advisory solutions.
• Improve the effectiveness of the website, marketing materials, content output and thought leadership activity.
• Advise on the best balance of referrals, partnerships, events, digital activity and account-based marketing.
• Put in place marketing KPIs, planning routines and reporting structures.
• Oversee and coordinate external agencies and specialist partners when needed.
• Coach and help build the capability of current marketing and business development team members.
• Guide future commercial resourcing needs, including any additional marketing or sales hires.
• Combine strategic advice with practical delivery to establish a durable marketing function.

Background and experience needed

• Prior senior leadership experience as a Chief Marketing Officer, Marketing Director, Chief Growth Officer or Fractional CMO.
• Proven marketing leadership in professional services, consultancy, advisory or knowledge-led organisations.
• A history of driving growth in founder-led or scaling businesses.
• Experience building marketing teams, processes and commercial plans from the ground up or at an advanced stage of growth.
• Strong grasp of thought leadership, reputation-led marketing and relationship-based growth models.
• Comfort working at both strategic and hands-on operational levels.
• Experience working closely with founders, owners or senior leadership teams.
• A practical, solutions-focused style with strong stakeholder management ability.

Additional information

This is an opportunity to help shape the commercial future of a growing specialist firm while working on a fractional basis. Interested candidates are asked to share their current CV directly with the hiring contact. The employer has noted that, because of the volume of applications, only shortlisted candidates will receive a response.

Contact email: mamos@vmagroup.com