Field Marketing Ambassador - Alani Nu

About Celsius Holdings, Inc.

Celsius Holdings, Inc. is a global consumer packaged goods company driven by three major brands and a talented team. The company cultivates a culture emphasizing inclusivity, innovation, and collaboration, striving to turn energy consumption into an energetic lifestyle where performance and personality align.

Position Overview

The Field Marketing Ambassador (FMA) for Alani Nu acts as the public representative of the brand at the local level. This role is integral to the marketing team by executing national brand marketing strategies and programs. Responsibilities include organizing consumer sampling activities, coordinating with sales teams to meet shared objectives, and managing daily market logistics. The ultimate goals are to initiate consumer trials, increase heavy usage, boost brand awareness, enhance brand image, and generate word-of-mouth promotion.

Key Responsibilities

• Actively promote and distribute Alani products at events including festivals, trade shows, and other places with high consumer traffic.
• Engage attendees by providing product education emphasizing benefits and unique qualities.
• Encourage potential customers to sample products, fostering an enjoyable and memorable interaction.
• Represent the brand's core values, personality, and mission to build strong connections with target audiences.
• Adhere to dress code requirements to maintain a professional and approachable brand image.
• Use communication skills to form positive relationships and address consumer inquiries and objections confidently.
• Care for and maintain the branded sampling vehicle in excellent condition both on and off the road.
• Support event planning and execution to ensure smooth operations and successful outcomes.
• Coordinate logistics with event partners and internal teams to maximize brand exposure and consumer engagement.
• Manage inventory and event supplies at storage and on-site locations efficiently.
• Collect customer feedback on product preferences, brand perceptions, and market trends and report on activation outcomes after each event.

Candidate Requirements

• Flexible and willing to adapt to evolving business needs and deadlines.
• Possess a valid state driver's license with a clean driving record (MVR check required).
• Physically capable of standing for extended periods and consistently lifting up to 25 pounds.
• Excellent communication and interpersonal skills suitable for a varied audience.
• Energetic, outgoing, and approachable for engaging consumers effectively.
• Strong organization skills for managing event logistics and supplies.
• Availability to work flexible schedules including evenings, weekends, and holidays to align with event timings.
• Can attend and actively participate in 1-2 team meetings monthly.
• Minimum education requirement is a high school diploma or equivalent; additional education or certifications are advantageous.
• Experience in promotional events, customer service, or brand ambassador roles is preferred.

Employee Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Long-term and short-term disability insurance
• Life insurance
• Ten paid vacation days annually subject to accrual policies
• Eleven paid company holidays each year
• 401(k) retirement plan with company matching contributions
• Identity theft protection and legal services

Additional Information

The salary range for this role depends on candidate qualifications, experience, and job location, particularly within Texas. Eligible employees may qualify for bonus compensation and Restricted Stock Units according to company programs. Celsius Holdings, Inc. is committed to diversity, equality, and inclusion, maintaining a supportive and respectful workplace. Reasonable accommodations during the application process are available upon request for candidates with disabilities.

Note: This description summarizes important role aspects but is not an exhaustive list of all duties, requirements, or qualifications.