Chief Marketing Officer

Overview

Reporting directly to the CEO of ICBD, the Chief Marketing Officer (CMO) will lead the creation and scaling of marketing and brand development efforts across a dynamic, rapidly growing portfolio of companies. This critical leadership role involves crafting and implementing brand architecture that ensures a clear, distinctive, and unified presence throughout ICBD’s portfolio to drive sustained growth.

Key Responsibilities

• Develop a comprehensive brand architecture framework that is scalable and fosters clarity and differentiation across all portfolio companies.
• Create clear, compelling brand positioning, messaging, and storytelling tailored to various audience segments and growth phases.
• Establish brand management systems, guidelines, and governance to maintain consistency while enabling agility and innovation.
• Design and execute a holistic growth marketing strategy aimed at swift yet sustainable market adoption and expansion for early-stage and scaling businesses.
• Pinpoint key growth opportunities by channel, market, and customer segment, converting insights into actionable marketing playbooks.
• Champion customer acquisition, engagement, and retention via data-driven, full-funnel marketing campaigns.
• Build and operationalize the marketing function from scratch, including setting up tools, processes, analytics, and demand generation engines across various disciplines such as digital, content, partnerships, and lifecycle marketing.
• Develop KPIs, attribution models, and dashboards to monitor growth performance and return on investment.
• Work closely with portfolio company leadership and the Chief Growth Officer to align marketing initiatives with broader business goals.
• Advise operating companies on market entry and brand evolution strategies in early-stage scenarios.
• Foster a culture focused on testing, measurement, optimization, and disciplined investment in high-return marketing activities.
• Recruit, mentor, and grow a high-performing marketing team capable of thriving in fast-changing, ambiguous environments.
• Ensure all marketing activities comply with healthcare industry regulations while maintaining an innovative and competitive edge.
• Implement policies and review procedures that balance quick market responsiveness with risk mitigation.

Qualifications and Personal Attributes

• A Bachelor’s degree in Marketing, Business Administration, or a related discipline is required; an MBA or equivalent advanced degree is strongly preferred.
• Over 15 years of marketing leadership experience, ideally in regulated, multi-brand healthcare or similar service-driven industries.
• Demonstrated expertise in building brands and marketing organizations within early-stage or high-growth companies.
• Strong knowledge of brand architecture, multi-brand strategy, and effective positioning across emerging enterprises.
• A proven history of leading measurable growth using contemporary, digital-centric marketing approaches.
• A builder mentality, adept at establishing structures, processes, and teams from ground zero.
• Highly data-oriented decision maker with deep proficiency in performance marketing and analytics.
• An adaptable, collaborative, and hands-on leader comfortable with ambiguity and rapid change.
• Excellent interpersonal and relationship skills to cultivate productive collaboration at all organizational levels.
• Confident and decisive, yet listens well and adjusts flexibly to evolving situations.
• Willingness to travel up to 10-15% across the United States to support marketing efforts and strategic initiatives.

Work Location and Expectations

This is a full-time role based at ICBD’s headquarters in Fort Lauderdale, Florida, with travel as necessary, potentially including extended periods.

Compensation and Benefits

• Competitive salary aligned with experience.
• 21 paid days off annually (15 PTO days with increases based on tenure, plus 6 holidays).
• Full coverage of family health insurance premiums.
• Complete premium payment for family dental and vision insurance.
• Access to concierge medical services for employees.
• Full premium coverage for long-term disability insurance.
• Participation in the Supplemental Executive Retirement Plan (SERP).
• Generous 401(k) matching program.
• An annual executive bonus opportunity.

Equal Opportunity and Compliance

ICBD is committed to fostering an inclusive and discrimination-free workplace. Employment decisions are made solely on merit and business needs without discrimination on various protected characteristics. ICBD participates in the U.S. Department of Homeland Security’s E-Verify program and provides reasonable accommodations for qualified individuals with disabilities throughout the hiring process.