Executive - Sales & Marketing

About Virtuous Retail

Sponsored by The Xander Group, Virtuous Retail South Asia (VR) is a prominent integrated urban development and management company operating community-centric lifestyle centers throughout India. Currently, VR manages over 10 million square feet of retail space across five key centers: VR Chennai, VR Bengaluru, VR Nagpur, VR Surat, and VR Ambarsar, with additional projects underway in Delhi and Mumbai. Established over 19 years ago, VR has transformed retail experiences by providing innovative destinations that combine shopping, hospitality, food and beverage, flexible workspaces, residential options, and entertainment. These award-winning centers act as social hubs fostering community interaction, generating substantial employment, bolstering local economies, celebrating regional culture and heritage, and enhancing the host cities' brand images.

Core Responsibilities

• Generate revenue through sales of signage space, space on hire, branding, co-branding, and sponsorship opportunities.
• Meet and exceed assigned sales targets by means of cold calling, forming corporate partnerships, and leveraging referrals.
• Identify and pursue new business prospects to expand clientele while negotiating contract terms and pricing.
• Support event and promotion activities according to standard operating procedures and marketing calendar.
• Coordinate with external vendors such as event production teams, mall decorators, and printing services to ensure timely and successful execution of events.
• Drive sponsorship acquisition and other revenue streams related to planned events.
• Implement corporate social responsibility initiatives as directed.
• Manage communication efforts for events and guest promotions, including updating mall guides, directory boards, and other guest service materials.
• Oversee the smooth operation of the mall’s Gift Card and loyalty programs.
• Maintain and enhance mall website content under guidance, managing social media platforms for the centers.
• Create e-newsletters and integrate online marketing activities with offline promotions.
• Collaborate with internal teams such as leasing, sub-brands, and guest services to ensure effective information sharing on new store openings, events, and procedural changes.
• Conduct public relations tasks including preparing press materials and organizing press conferences as required.
• Analyze marketing program performance and present regular reports to management.
• Gather market research data to help devise innovative marketing strategies that attract customers by delivering unique value propositions.
• Monitor market trends and competitor activities to inform strategic planning.

Qualifications & Experience

• 3 to 7 years’ experience in retail community center marketing or related fields.
• MBA or equivalent qualification in marketing, retail management or a related discipline.

Preferred Skills & Attributes

• Meticulous attention to detail.
• Strong organizational and time management skills.
• Dedicated work ethic with high motivation for quality and customer service excellence.
• Capability to work independently with minimal supervision.
• Problem-solving skills with ability to develop timely alternative solutions.
• Effective interpersonal and communication skills.