Marketing Executive, Estée Lauder - Travel Retail West | London Based

Role Overview

The Marketing Executive will support the Estée Lauder brand strategy within the Travel Retail West region, covering skincare, fragrance, and makeup categories. Reporting to the Regional Marketing Manager, this role coordinates market launch plans, retail activations, and marketing campaigns to enhance brand presence, engage consumers, and increase commercial outcomes. Collaboration with Commercial, Education, Visual Merchandising, and Demand Planning teams ensures launches, campaigns, and retail events are executed punctually while supporting forecasting, budget oversight, digital initiatives, and performance analysis. The position is based in London with a hybrid work schedule requiring four days in the office.

Primary Duties

• Assist in delivering comprehensive Go-To-Market strategies for product launches and flagship campaigns across skincare, makeup, and fragrance.
• Coordinate 360-degree campaign outputs, ensuring prompt deployment of in-store activations, visual merchandising materials, and digital support.
• Oversee production of promotional collateral ensuring consistent brand standards across showcards, shelf-talkers, digital displays, and event materials.
• Manage on-counter events from conception through execution partnering with Education and Visual Merchandising teams to create memorable consumer encounters.
• Support the drafting of launch kits to inform Sales, Beauty Advisors, and field teams on new market strategies.
• Conduct post-campaign analysis, including tracking results, competitive activities, and insights to improve upcoming activations.
• Handle marketing expenditure tracking and Purchase Order management to maintain financial control.
• Prepare and support internal brand meetings and presentations ensuring timely delivery of high-quality content and updates.
• Partner with Product Managers and Demand Planning for precise forecasting and scheduling of non-saleable materials like samples, gifts with purchase, and promotional collateral.
• Monitor stock availability, highlight out-of-stock concerns, and coordinate allocation alongside Sales on a bi-weekly basis.
• Formulate plans for utilizing surplus GWP stock effectively to boost sales outcomes.
• Contribute to digital campaign coordination, from asset creation and approvals to performance monitoring.
• Support PR and communication efforts aligned with brand storytelling and regional objectives.
• Coordinate content for monthly retailer social media calendars to ensure consistent messaging and campaign reinforcement.
• Manage retailer loyalty program activations and reporting, aligning with commercial goals.
• Assist Product Managers with inflight assortment planning, presentations, advertising, and artwork procurement.
• Deliver regular reports and insights on brand and campaign performance, leveraging competitive intelligence across the region.
• Track budgets and collateral shipments to support accurate marketing spend.
• Manage free-of-charge order processes and stock including promotional and meeting samples.
• Ensure timely and compliant Purchase Order generation following company policies.
• Maintain the Brand Marketing Hub with regular updates and asset uploads.

Candidate Profile

The ideal candidate is a highly organized, proactive, and collaborative professional thriving in fast-paced settings. Excellent communication skills, a hands-on attitude, and commitment to executing multiple projects excellently are essential. The candidate should be a team player capable of building strong cross-functional relationships, detail-oriented, and pragmatic in problem-solving to translate ideas into impactful marketing activations that elevate the Estée Lauder brand in Travel Retail.

Qualifications and Experience

• Experience supporting Go-To-Market execution, retail activations, and visual merchandising projects.
• Strong project management and organizational skills capable of managing timelines and multiple stakeholders.
• Excellent interpersonal skills fostering confident teamwork across departments.
• High accountability and ownership to meet deadlines for marketing and operational tasks.
• Adaptable, proactive, solution-driven approach with positive attitude.
• Advanced proficiency in Excel and PowerPoint, and competence in budget management and purchase order administration.
• Degree level education or equivalent experience.

About Travel Retail

Travel Retail is a rapidly growing and dynamic channel encompassing duty-free settings such as airports, airlines, cruises, downtown and border shops. Success in this entrepreneurial environment requires a positive, flexible, hands-on, and dedicated work ethic.

Benefits

• Competitive bonus potential.
• 25 days annual leave excluding bank holidays, increasing up to 29 days with service length.
• One additional day off for birthday.
• Holiday purchase scheme enabling acquisition of up to 5 extra days.
• Summer Fridays observed for four months yearly.
• Comprehensive family leave benefits.
• Attractive staff discount and credit offers.
• Access to a benefits platform with exclusive deals and offers.
• Mental health support resources including an Employee Assistance Programme.

About the Employer

The Estée Lauder Companies Inc. is a global leader in the manufacture and marketing of premium skincare, makeup, fragrance, and hair care products. With distribution in approximately 150 countries, its portfolio includes brands such as Estée Lauder, M·A·C, Clinique, La Mer, Jo Malone London, and many more.