Email Marketing & LinkedIn Outreach Specialist (AI Automation)
Lucknow, Uttar Pradesh, India · Full Time
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- Experience
- 2–10 yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Professionals with 2 to 10 years of experience in outreach, lead generation, or appointment setting can apply. Candidates with prior success in U.S.-market prospecting are especially preferred.
- Resume
- Required to apply
Where you'll work
Job description
About the role
Vicdigit Technologies Pvt Ltd is a digital services agency that supports businesses in the United States with SEO, web design, website development, Google Ads, and broader digital marketing services. The company is hiring an Email Marketing & LinkedIn Outreach Specialist to drive qualified meetings and sales opportunities through cold email, LinkedIn prospecting, and AI-assisted outreach workflows.
Work schedule and location
This is a work-from-office role based in Lucknow, Uttar Pradesh, India. The shift runs from 7:00 PM to 4:00 AM, Monday through Friday.
Compensation and benefits
The salary is described as best in industry, along with strong incentives. Meal is provided during the shift.
Key responsibilities
- Create qualified appointment opportunities for SEO, web design, web development, and digital marketing offerings.
- Research and prioritize business owners, marketing leaders, and other decision-makers in the U.S. market.
- Prepare prospect lists using tools such as LinkedIn Sales Navigator, Apollo, Clay, and similar lead-generation platforms.
- Plan, launch, and manage cold email campaigns.
- Run LinkedIn outreach and structured follow-up sequences.
- Use AI-based tools to tailor outreach messages efficiently at scale.
- Monitor campaign outcomes, including deliverability, response rates, and meetings booked, then improve performance accordingly.
- Keep prospect records and campaign information updated accurately in CRM systems.
Required background and skills
The role calls for practical experience in B2B lead generation and appointment setting, along with direct exposure to cold email and LinkedIn outreach. Candidates should understand U.S. market prospecting and be comfortable working with outreach systems and automation tools. Strong written English communication is also essential.
Tools and technical knowledge
- Apollo
- LinkedIn Sales Navigator
- Instantly
- Smartlead
- Clay
- ChatGPT and other AI automation tools
- Email deliverability concepts such as SPF, DKIM, DMARC, warm-up processes, bounce control, and inbox placement
Preferred experience
Applicants who have previously generated appointments for SEO services, web design, website development, Google Ads or PPC services, digital marketing services, or lead generation agencies will have an advantage.
What success in this role looks like
- Researching and identifying high-value prospects.
- Designing targeted outreach campaigns.
- Consistently producing qualified appointments.
- Managing outreach KPIs and performance metrics.
- Supporting company growth through effective lead-generation efforts.
Selection process and additional notes
Shortlisted candidates will need to complete a live prospecting and outreach assessment. Experience with U.S.-market outreach is strongly preferred.