Educational YouTube Strategist - Remote (US/UK/CAN)

About GP Socials

We are a fully remote content growth agency serving B2B clients with over 100,000 followers and generating hundreds of thousands of monthly views. Our clients include businesses making over $8 million annually, and we've tripled our own revenue in the last year. We differentiate ourselves by creating customized YouTube strategies rather than using generic templates, maintaining quality growth that drives real leads and brand growth, and operating with a small, agile team working closely with leadership.

Role Overview

As a YouTube Strategist focused on B2B clients, you will lead strategic planning for multiple client channels, creating systems that convert views into booked calls and new customers. Your work will directly influence lead generation and business pipelines without focusing on vanity metrics.

Key Responsibilities

• Develop and manage strategic plans for client YouTube channels.
• Perform channel audits to diagnose issues with positioning, topic selection, packaging, and calls to action.
• Create and refine channel positioning aligned with client offerings, avoiding overt sales tactics.
• Design monthly content calendars and maintain a weekly pipeline of video ideas.
• Craft compelling titles and thumbnail concepts to capture audience attention.
• Produce approximately three detailed strategy briefs per day after training.
• Conduct weekly YouTube research to discover emerging trends, formats, and angles.
• Perform deep competitor analyses to understand target customer pain points, language, and offer positioning.
• Quickly develop actionable strategies for client industries within 1-2 business days.
• Stay updated on B2B YouTube trends and lead generation best practices.
• Regularly analyze performance metrics such as views and booked calls, optimizing content topics, CTAs, and lead capture systems accordingly.
• Collaborate closely with scriptwriters and video editors to ensure smooth execution of strategy.

Requirements

• Demonstrated experience in generating B2B leads through YouTube with concrete examples of booked calls, screenshots, results, or case studies.
• Strong systems thinking capability—able to design repeatable frameworks rather than relying on ad hoc ideas.
• Excellent research skills with ability to learn new industries and produce usable strategies quickly.
• High execution speed, capable of producing three quality strategy briefs daily after training.
• Availability to work US Eastern Standard Time business hours for real-time collaboration.
• Experience managing multiple clients and maintaining consistent strategy across diverse industries.
• Proven ability to take ownership, work independently without needing hand-holding, and adapt when results fluctuate.

Preferred Attributes

• Passion for creating systems that convert views into booked calls.
• Strong grasp of positioning, packaging, and conversion psychology.
• Personal success stories of channels where your strategies generated real business pipeline.
• Previous experience running a B2B YouTube marketing agency is a plus.

Compensation and Benefits

• Annual base salary range from $85,000 to $100,000 depending on experience.
• Performance bonuses typically equal to 5%–10% of yearly salary tied to profit sharing within the team.
• Fully remote work arrangement; work from anywhere with internet access.
• Direct collaboration with the company founder offers rapid skill development and influence over agency growth.
• Opportunity to impact scaling B2B businesses generating $1M to $7M in revenue with real results.

Company Values

• Speed: Rapid testing, iteration, and embracing fast-paced work to optimize growth.
• Ownership: Taking responsibility for outcomes, learning from mistakes, and delivering solutions.
• Grit: Resilience to challenges with unwavering determination.
• Excellence: Commitment to delivering the highest quality results without compromise.

Application Process

• Submit resume/portfolio including past YouTube strategies or campaigns.
• Include a 3-minute video describing a major YouTube strategy success, reasons for interest in GP Socials, and your most resonant company value.
• If selected, complete a strategy sprint involving analysis and content idea generation for an actual client scenario.
• Final interview involves in-depth discussion and portfolio review followed by an offer within five business days.

Additional Information

Applicants should mention the phrase "Easter Egg" in their application to demonstrate attention to detail. We emphasize a culture that values technical curiosity and a systems-oriented approach to content strategy, favoring professionals who obsess over measurable pipeline generation rather than vanity metrics.