B2B YouTube Strategist - Fully Remote Opportunity

Company Overview

We are a remote content growth partner managing over 100,000 followers and driving hundreds of thousands of monthly views for B2B clients, some generating revenue exceeding $8 million annually. Having tripled our own revenue recently, we focus on customized strategies for each client rather than uniform templates, supporting brand building and lead generation effectively.

Position Summary

As a YouTube Strategist, you will lead strategic planning for multiple B2B client YouTube channels, directly influencing lead generation and sales pipeline development. This role requires building content systems that transform viewer attention into booked calls and customer acquisition.

Key Responsibilities

• Develop and own YouTube channel strategies tailored to client offers without salesy tactics.
• Conduct audits to identify channel weaknesses, including positioning, topics, and calls-to-action.
• Create monthly content calendars and maintain weekly pipelines of content ideas.
• Design compelling titles and thumbnails that attract and retain viewers.
• Produce approximately three strategy briefs daily after onboarding and training.
• Regularly research YouTube trends and analyze competitors to uncover new angles and effective content formats.
• Gain deep understanding of client industries to formulate actionable strategies within short timelines.
• Monitor performance metrics weekly, adjusting strategies to optimize viewership, conversions, and lead capture.
• Partner with scriptwriters and editors to ensure content execution aligns with strategy.
• Build repeatable systems that consistently convert audience engagement into pipeline growth.

Required Qualifications and Experience

• Demonstrated success in generating booked calls through YouTube lead generation for B2B brands, including proof such as case studies or performance metrics.
• Strong systems thinking, capable of creating scalable and repeatable frameworks.
• Proven research skills allowing rapid industry immersion and strategic development within 1-2 business days.
• Ability to produce multiple high-quality strategic briefs efficiently while staying organized.
• Availability to work during Eastern Standard Time business hours for effective collaboration.
• Experience managing multiple clients and sustaining strategic consistency across different sectors.
• Proactive and accountable approach to ownership of results and problem-solving.

Preferred Attributes

• Passion for designing systems that convert views into actionable booked calls.
• Understanding of positioning, packaging, and consumer psychology as they relate to content marketing.
• Experience operating or managing a B2B YouTube marketing agency is a plus.

Compensation and Benefits

• Annual salary ranging from $85,000 to $100,000 based on experience.
• Performance-based bonuses linked to team profit, typically 5-10% of annual salary.
• Fully remote work environment, enabling work from any location with internet access.
• Direct access to company founder and fast-track opportunities for skill growth within a small, agile team.
• Opportunity to shape company growth during a period of significant scaling.
• Work with thriving B2B clients generating between $1 million to $7 million in revenue.

Company Values

• Speed: Embracing rapid iteration and testing with acceptance of occasional errors.
• Ownership: Taking responsibility for actions and learning from any mistakes.
• Grit: Demonstrating resilience in facing challenges and setbacks.
• Excellence: Commitment to high standards and delivering outstanding outcomes.

Application Process

Application requires submission of a resume, portfolio, and a brief video covering your major YouTube strategy success, motivation to join, and which company value resonates most. Selected candidates will complete a strategy sprint and attend an in-depth interview before receiving an offer within five business days.

Additional Information

Applicants must mention the phrase "Easter Egg" in their submission to demonstrate attention to detail. Availability to meet aggressive delivery targets and collaborate in EST business hours is essential.