Industry Operations Manager - Go-To-Market Strategy, Singapore

About the Team and Role

The Global Business Solutions (GBS) team is pivotal in advancing TikTok's revenue growth. It encompasses diverse functions such as Sales, Marketing, Operations, Account Management, Agency Partnerships, and Marketing Science, characterizing a dynamic and entrepreneurial environment. Within this, the Industry Operations Team crafts industry-specific strategies and pinpoints growth avenues to deliver tailored solutions and methodologies. This team closely supports client accounts by offering in-depth education on TikTok's solutions, enabling clients to fulfill their marketing and business ambitions. Collaboration across various departments ensures holistic strategies integrating product insights, vertical expertise, and market perspectives.

The role of GTM Strategy & Analytics Manager involves partnering with internal teams and cross-functional stakeholders to analyze market trajectories, build strategic frameworks, and aid regional initiatives that promote revenue and operational efficiency. This position suits analytically inclined individuals aiming to hone skills in strategic planning, business intelligence, and data storytelling within the digital advertising sphere.

Primary Responsibilities

• Conduct detailed market research and competitive landscape assessments to discover growth prospects, emerging trends, and vertical insights.
• Contribute to developing Go-To-Market strategies, regional playbooks, and frameworks for prioritized verticals and product programs.
• Analyze client portfolios, revenue compositions, and account health to guide strategic focus and resource deployment.
• Create business cases and ROI analyses to assess new initiatives, launches, or market expansion options.
• Keep abreast of competitors' movements and platform updates to offer foresightful guidance to leadership.
• Develop and manage dashboards and reporting tools to monitor regional performance and evaluate program success.
• Perform in-depth quantitative analyses on campaign results, client behaviors, and sales funnel data to extract actionable intelligence.
• Manipulate and interpret substantial datasets using SQL, Python, Excel, or BI platforms to address complex business queries.
• Translate analytical outcomes into accessible narratives and visuals for leadership review and planning.
• Assist in executing regional programs, vertical acceleration efforts, and product adoption initiatives.
• Monitor key performance indicators, milestones, and inter-team dependencies, identifying risks and proposing corrective measures.
• Create project tracking tools, workflow templates, and standardized reporting procedures to enhance operational productivity.
• Conduct retrospective analysis on completed projects to document insights and disseminate best practices.
• Collaborate with Sales, Client Solutions, Product, and Marketing teams to align objectives and implementation strategies.
• Prepare strategic presentations, business overviews, and executive summaries for leadership and cross-team audiences.
• Develop enablement resources, training materials, and knowledge-sharing content to support regional teams.
• Help distill feedback from field teams into actionable recommendations affecting product, policy, or process enhancements.

Qualifications

• Minimum 3 years of experience in client services, account management, or campaign management within digital performance marketing, including proficiency with advertising platforms.
• Strong comprehension of digital media key performance indicators (KPIs) across awareness, consideration, and performance goals.
• Demonstrated capability managing intricate campaign portfolios, including branding and performance advertisers, often across multiple markets.
• Expertise in campaign analytics and reporting tools (Excel, Thinkcell, dashboards) with a keen ability to extract meaningful insights from platform data.
• Meticulous attention to detail, strong analytical aptitude, and creative problem-solving skills.
• Proficiency in English for communication and teamwork, with the ability to influence and inspire colleagues.
• Self-motivated, resilient, inquisitive, and capable of making informed judgments in complex situations.
• Preferred candidates possess robust quantitative and analytical skills possibly grounded in statistics, economics, business analytics, or data science.
• Advanced skills with Excel functions (pivot tables, VLOOKUP, complex formulas) and data visualization software (e.g., Tableau, Power BI).
• Experience with SQL, Python, R, or other data analysis technologies is a notable advantage.
• Ability to frame ambiguous problems, use hypothesis-driven approaches, and generate actionable data-driven recommendations.
• Background in strategy consulting, investment banking, business analytics, or technology internships is beneficial.
• Strong business insight connecting quantitative findings to commercial impact.
• Excellent communication and presentation abilities to translate complicated analyses into clear, compelling stories.
• Familiarity or willingness to quickly learn digital advertising metrics like CPM, CPA, ROAS, and LTV.
• Experience building dashboards and business intelligence solutions in a professional or academic context.
• Adept at juggling multiple tasks and prioritizing work by importance and urgency.

About TikTok

TikTok is the leading platform for short-form mobile videos, aiming to inspire creativity and spread joy globally. With headquarters in Los Angeles and Singapore, and offices across major cities worldwide, TikTok fosters authentic self-expression, discovery, and connection through innovative technology and diverse teams.

Why Join TikTok

At TikTok, inspiring creativity forms the foundation of our mission. We cultivate a culture of curiosity, humility, and impact-driven work within a rapidly expanding tech environment. Embracing challenges and continuous innovation, we pursue breakthroughs that benefit our users, employees, and company alike. Diversity and inclusion are integral, as we seek to create an environment reflecting global voices and perspectives, celebrating unique contributions that drive our unified mission to bring joy.