Creative Strategist

About the Role

Join Besque, an expanding British botanical skincare brand, as a Creative Strategist focused on paid social campaigns. This position offers a chance to quickly test and implement creative ideas, leveraging AI content generation within a progressive e-commerce team.

Key Responsibilities

• Crafting inventive concepts and compelling hooks for Meta and TikTok advertisements.
• Composing thorough briefs to guide AI-driven image and video creation, overseeing the production process through to final assets.
• Analyzing campaign data to extract actionable insights.
• Monitoring and evaluating creative performance, proposing hypotheses, and iterating based on results.
• Engaging in day-to-day creation of hooks, copy variations, editing briefs, and quality control of assets.
• Contributing consistently to the team's testing efforts and sharing learnings collaboratively.

Candidate Profile

• Minimum of two years of experience in creative strategy or performance creative focused on paid social media.
• A balanced, inquisitive approach combining creativity and analytical thinking to understand why campaigns succeed.
• Proficient with AI-based creative tools, with a strong eagerness to deepen expertise.
• Excellent writing and communication capabilities.
• A motivated self-starter willing to undertake both routine and innovative tasks.
• Experience in direct-to-consumer (DTC) or e-commerce environments is essential.

Additional Information

This is a full-time remote position based in the United States.