Trade Marketing Manager - International Retail (Hybrid Role in London)

About Olaplex

Olaplex is a leading brand in prestige hair care, dedicated to improving foundational hair health and delivering exceptional hair care results that last over time. As the originator of bond-building technology, the company fosters an inclusive culture that values collaboration and aims to maximize scientific advancements to enhance the health and beauty of hair globally.

Position Overview

The Trade Marketing Manager for International Retail will play a pivotal role in expanding Olaplex's presence and market share through retail and distributor networks across international markets, especially within EMEA. Partnering closely with the Director, the role involves formulating and executing tailored marketing plans that align with both global brand strategies and regional business objectives. Success hinges on deep knowledge of the professional beauty sector, strong analytical capabilities, and collaborative work with cross-functional and international teams to deliver exemplary marketing campaigns and activations.

Key Responsibilities

• Collaborate with the international marketing team to identify growth opportunities and challenges in key professional channels.
• Develop and drive annual marketing plans for the international professional channel, including supporting retail-focused launches, promotions, and education initiatives.
• Work closely with distributors and retail partners to maintain consistent brand messaging and ensure smooth program implementation.
• Support international retail sales and distributor teams by creating presentations and providing daily operational guidance.
• Design and manage trade marketing initiatives such as in-store merchandising, omnichannel promotions, and loyalty schemes to boost product adoption and repeat purchases.
• Represent Olaplex at major international retail events, masterclasses, pop-ups, and conferences.
• Track and analyze market trends, competitor activity, and sales metrics within the international retail channel.
• Report on the success of retail marketing efforts and oversee the retail marketing budget, including funds from distributor partners for optimal resource use.
• Coordinate retail education programs alongside the global education team and international educators.
• Work cross-functionally with Brand, Product Marketing, Social Media, PR, Operations, and Supply Chain to ensure unified campaign execution and product availability.
• Manage and provide day-to-day leadership for the retail marketing coordinator.

Candidate Profile

• Bachelor's degree in Marketing, Business Administration, or a similar discipline.
• Minimum of five years' progressive marketing experience, with at least three years in professional beauty, salon, or hair care industries.
• In-depth experience within the professional beauty space, understanding salon dynamics, stylist needs, and distribution channels.
• Strong communication, presentation, and interpersonal skills with the ability to influence diverse international stakeholders.
• Analytical thinker skilled at interpreting data to inform marketing strategies.
• Experience managing or leading direct reports is preferred.
• Ability to manage multiple projects concurrently in a dynamic, fast-paced environment.
• Proficient in Microsoft Office applications, including PowerPoint, Excel, and Word.
• Fluent in English; additional fluency in languages such as Spanish, French, German, Italian, or Japanese is advantageous.
• Willingness and ability to travel internationally approximately 20-30% of the time.

Additional Information and Benefits

• Competitive salary package
• Paid holidays, federal holidays, and flexible working schedules supporting work-life balance
• Company-funded 90% contribution towards employee supplemental health insurance (BUPA)
• Employee Assistance Program through Telus Health
• Company contribution of 8% into a pension scheme
• Professional development reimbursement program encouraging career growth
• Inclusive culture with an active Diversity, Equity & Inclusion committee
• Annual entitlement to 20 free Olaplex products plus friends and family discounts

Diversity and Inclusion Commitment

Olaplex is committed to creating an inclusive environment where individuals from all backgrounds can thrive. The company provides equal employment opportunities without discrimination based on protected characteristics including race, color, nationality, religion, disability, gender, sexual orientation, age, veteran status, or any other classification by law.