Director, Social & Growth Marketing

About the Role

The Director of Social & Growth Marketing at Gilded spearheads the company's social and growth marketing efforts, managing strategy, execution quality, and achieving concrete results. This role acts as the strategic lead during client interactions, enabling the CEO to concentrate on nurturing relationships and acquiring new clients. The position offers potential advancement into broader leadership roles alongside company expansion.

Responsibilities

• Develop and own comprehensive growth strategies encompassing organic social media, paid social advertising, paid search campaigns, email marketing, SEO, and conversion rate optimization.
• Ensure quality control over marketing strategies, campaign implementations, and performance reporting.
• Serve as the primary strategic voice on client communications.
• Manage and optimize paid advertising campaigns on platforms including Meta, Google, and TikTok, while overseeing performance across email initiatives and organic social growth.
• Define SEO strategies which are executed by the Web & AI Manager.
• Oversee the marketing funnel for clients, focusing on landing pages, conversion rates, and lifecycle marketing engagement.
• Collaborate with the CEO on new business proposals and contribute to growth strategies for the firm.
• Mentor and nurture the content creation, paid media, and social media teams.
• Maintain thorough knowledge of platform changes and algorithm updates to inform and adjust client strategies accordingly.

Required Skills and Experience

• Over seven years of leadership experience in growth marketing, either at an agency or in-house environment.
• Extensive expertise with Meta Ads, Google Ads, and organic social media strategies on Instagram, TikTok, and LinkedIn.
• Proven experience in email and SMS marketing with clear revenue tracking beyond basic newsletters.
• Proficiency in advanced SEO tactics, including AEO and GEO optimization.
• Demonstrated ability to design and test high-conversion landing pages.
• Strong record of measurable outcomes across paid advertising, organic efforts, and email campaigns.
• Ability to maintain professionalism and composure during challenging client communications.
• Expertise in campaign analytics, attribution modeling, Google Analytics 4 (GA4), and reporting methodologies.
• Experience managing and coaching marketing teams effectively.

About Gilded

Founded in 2011, Gilded is dedicated to delivering exceptional service and currently supports over 75 companies from diverse industries with growth marketing, social media, and creative solutions.

Benefits

• Complete insurance coverage for employees.
• 401(k) retirement plan with employer matching contributions.
• Generous paid time off policy.
• Clear and transparent opportunities for career growth within the company.

Perks

• Flexible working schedules to support work-life balance.
• A culture that encourages innovation and creativity.
• Significant autonomy and the ability to make impactful decisions, irrespective of role.
• Provision of Apple products for work use.

Application Instructions

Applicants should submit a resume in PDF format along with a brief outline or video demonstrating relevant skills, earliest possible start date, current location, and expected salary range. Applications not following these instructions will not be reviewed.