Director of Social Media and Influencer Marketing

Overview

Steve Madden is seeking an innovative Director of Social and Influencer Marketing to enhance the brand's presence on social media and foster meaningful creator partnerships. This position is pivotal in linking brand identity, community engagement, and content to boost trust, advocacy, and commercial success through social platforms.

Key Responsibilities

• Develop and implement comprehensive social media strategies targeting community growth and engagement across major platforms, ensuring content aligns with brand relevance and drives improved performance.
• Lead the creation and management of dynamic social campaigns and ongoing content initiatives that are globally adaptable, highly engaging, and formatted for maximum user interaction.
• Manage the entire influencer marketing lifecycle, including organic and paid creator collaborations, affiliate marketing, offline events, campaign execution, and performance analysis.
• Establish and monitor measurable KPIs like reach, engagement, earned media value, follower metrics, and conversion rates for social and influencer activities.
• Work closely with brand, PR, communications, and creative departments to ensure seamless integration of social and content strategies within wider marketing plans.
• Identify and capitalize on opportunities linking digital trends with in-store and wholesale product experiences to create content and community engagement moments.
• Collaborate with performance marketing teams for paid social amplifications and attribution tracking.
• Oversee social media compliance, governance, audits, and documentation across markets and partners.
• Manage budgets for social content production and influencer programs effectively.
• Apply test-and-learn methods including A/B testing of content formats and creative directions to optimize results.
• Maintain awareness of platform changes and emerging features to adopt leading practices promptly.
• Lead, mentor, and inspire a team of approximately five professionals, cultivating a results-driven culture with clear ownership and feedback mechanisms.

Qualifications

• Minimum eight years of relevant experience in Influencer Marketing, Social Media, or Brand Marketing, ideally spanning both agency and in-house roles.
• At least two years managing teams with demonstrated ability to drive collaboration across functions.
• Experience within eCommerce and retail sectors, with a preference for footwear, apparel, or fashion backgrounds.
• Proficiency in affiliate marketing platforms such as ShopMy and LTK; familiarity with TikTok Shop is advantageous.
• Proven success in creating or scaling influencer initiatives that directly generate brand awareness, conversion, and affinity.
• Deep understanding of the creator economy, including partnership structuring, creator evaluation, contract negotiation, and long-term relationship management.
• Balanced expertise in brand strategy and data-driven performance analysis to craft creative briefs and deliver insightful dashboards.
• Experience working alongside performance marketing teams/agencies, comfortable with relevant metrics and collaboration dynamics.
• Strong communicator capable of articulating social impact and marketing value to senior stakeholders and cross-functional partners.
• Demonstrated enthusiasm and hands-on experience leveraging AI tools for workflow optimization, creative experimentation, and analytics enhancement.

Compensation and Benefits

The base salary for this role is between $145,000 and $170,000, determined by qualifications such as skills, experience, and education. Additional benefits include health and dental insurance, life and disability coverage, 401K plan, paid holidays, generous paid time off, and growth opportunities within a dynamic team environment at Steve Madden.