Director of Retail Marketing

About the Role

This leadership position involves managing strategic retail media and shopper marketing initiatives for consumer packaged goods (CPG) brands. Although the role is fully remote, candidates must reside in one of the following states: Texas, Utah, Tennessee, Missouri, Colorado, Connecticut, California, Illinois, South Carolina, or Washington. The position requires overseeing both client partnerships and internal team leadership within a growing agency that specializes in driving retail growth through omnichannel commerce strategies and retail media platforms.

Key Responsibilities

• Direct omnichannel growth strategies related to retail media and shopper marketing across a portfolio of CPG clients.
• Lead, mentor, and develop a team of six Account Managers and Associates, fostering strategic guidance and supporting career growth.
• Act as the senior strategic lead for assigned client accounts and business portfolios.
• Provide platform strategy expertise and best practices guidance across major retail media platforms including Instacart, Walmart Connect, Kroger Precision Marketing, Target/Roundel, Amazon DSP, DoorDash, Criteo, and CitrusAd/Epsilon.
• Build and sustain senior-level client relationships as a trusted advisor to brand and marketing leadership teams.
• Ensure alignment between retail media, digital commerce, and in-store shopper marketing efforts to generate measurable business outcomes.
• Manage forecasting, pricing, scoping, profitability, reporting, budget allocation, and margin oversight across accounts.
• Offer hands-on support to teams when necessary while primarily focusing on leadership, strategic direction, and client oversight.
• Collaborate cross-functionally with internal departments to enhance agency growth, operational efficiency, and client retention.

Candidate Profile and Requirements

• A minimum of 6 years’ experience in retail media, omnichannel marketing, ecommerce, or related environments within CPG agencies or client services.
• 3 to 5+ years of experience in people management, leading high-performing client-facing teams.
• Strong proficiency with key retail media platforms such as Kroger, Walmart Connect, Roundel, Instacart, Amazon DSP, DoorDash, Criteo, and Citrus/Epsilon.
• Proven track record in managing strategic client relationships and communicating effectively with senior and executive stakeholders.
• Ability to thrive in a fast-paced, dynamic agency setting with evolving priorities and increasing client needs.
• Experience working with emerging, natural, wellness, or Better For You CPG brands is highly preferred.
• Prior agency experience is desirable; however, strong brand-side candidates with hands-on retail media expertise will also be considered.