Director of Product Management

About Upwave

Upwave is a premier measurement platform specializing in evaluating and optimizing upper-funnel advertising campaigns. Trusted by global advertisers, agencies, and media partners, our AI-powered platform enhances brand marketing by measuring Brand Lift, verifying Brand Reach, and revealing optimization opportunities across channels including CTV, Digital, Social, Linear TV, Addressable TV, Retail Media, and Streaming Audio.

As a growth-oriented, profitable company backed by top venture investors including Y Combinator and Bloomberg Beta, Upwave fosters a collaborative and ambitious culture.

Role Summary

We are seeking a strategic and hands-on Director of Product Management to define and execute our product vision and strategy. This leadership role involves aligning customer needs, business goals, and technical innovation to deliver impactful products. You will shape the roadmap, guide a high-performing team, and collaborate closely across functions such as Engineering, Data Science, Sales, and Customer Success.

Key Responsibilities

• Lead the long-term product vision and align it with company objectives and market potential.
• Translate business goals into a prioritized, actionable product roadmap.
• Discover new product opportunities via customer insights, data analysis, and market trends.
• Develop profound understanding of customer workflows and challenges through direct engagement.
• Combine qualitative feedback with quantitative data to identify unmet needs and define bold product initiatives.
• Maintain expertise in adtech and brand lift ecosystems, buyer personas, and industry shifts.
• Oversee the complete product lifecycle from concept through launch and iterative enhancement.
• Ensure product initiatives meet high standards of quality and timely delivery.
• Balance innovation, speed, and quality in a dynamic work environment.
• Build, lead, and mentor a capable product management team, fostering accountability and ownership.
• Foster a culture centered on quality, customer empathy, and data-informed decision-making.
• Work cross-functionally with Engineering and Data Science to deliver industry-leading B2B analytical solutions.
• Collaborate with Sales, Marketing, and Customer Success to achieve optimum product-market fit and execution of go-to-market strategies.
• Advocate for customers internally and collaborate on product marketing efforts.
• Define and monitor critical product success metrics, employing data and experimentation for continuous improvement.
• Align product investments with measurable business outcomes including growth, retention, and revenue.

Candidate Profile

• Minimum 10 years of product management experience, with at least 3 years in leadership roles.
• Demonstrated success building and scaling adtech products in a growth-stage company.
• Strong strategic acumen combined with a proactive, execution-oriented mindset.
• In-depth familiarity with product development lifecycle and agile practices.
• Experience working collaboratively across Engineering, Design, and Go-To-Market teams.
• Analytical thinker with data-driven decision-making approach.

Preferred Qualifications

• Experience in advertising measurement solutions.
• Background in developing AI-driven or data-centric products.

Compensation and Benefits

The base annual salary for this position ranges from $170,000 to $205,000, plus additional bonus, equity, and benefits. Salary bands are based on role, level, and location within the US. The base salary excludes bonuses and equity and will vary depending on location, skills, experience, and education.

Diversity and Inclusion

Upwave values diversity and is committed to fostering an inclusive workplace for all employees.