Director of Performance Marketing

About Inspira Education

Inspira Education Group is a rapidly expanding edtech startup in the United States dedicated to making high-quality coaching accessible to every student globally. As a leading network of top admissions coaches for medical, legal, business, and college fields, we integrate software and services to revolutionize application processes, aiming to create equal opportunities for candidates from diverse backgrounds worldwide. Our growth is supported by prominent venture capital firms and investors such as Zeev Ventures and Craft Ventures.

Position Overview

We are seeking an experienced Director of Performance Marketing to design and lead innovative performance marketing strategies. This influential role will drive how potential clients discover and interact with our edtech offerings, directly impacting client acquisition and revenue targets. The role involves testing emerging platforms and methods to maintain a competitive edge in a fast-changing digital environment. You will build a robust, data-driven growth system to attract, activate, and engage clients through high-performance paid media, encompassing experimental approaches, conversion optimization, and new acquisition techniques.

Key Responsibilities

• Develop and execute a direct-to-consumer growth strategy across platforms including Google Ads, Meta, and TikTok Ads, with capability to engage hands-on as needed.
• Constantly test and identify new marketing channels to fuel growth.
• Optimize campaigns, audiences, and creatives to maximize return on ad spend (ROAS).
• Lead A/B testing, cohort analyses, and customer segmentation to enhance campaign outcomes.
• Utilize SQL and Python for in-depth analytics, predictive modeling, and customer insight generation.
• Create forecasting models and manage performance reporting across all marketing funnels.
• Collaborate with data teams to develop attribution models assessing channel effectiveness.
• Coordinate with other marketing heads to integrate consumer behavioral trends across channels.
• Implement data-driven plans with full-funnel KPIs aligned with business objectives.
• Analyze marketing metrics to evaluate campaign success, optimize budgeting, and report to stakeholders.
• Serve as a marketing analytics and attribution thought leader, promoting data-based decisions enterprise-wide.
• Drive conversion rate optimization (CRO) initiatives enhancing client engagement and ROI.
• Establish strong collaborations with product, customer experience, technology, and sales leadership.
• Foster a culture encouraging risk-taking, experimentation, iteration, and prompt execution within the team.
• Act as a key marketing voice partnering with founders to balance revenue goals and brand integrity while prioritizing customers.
• Make principled decisions influencing cross-functional teams to achieve performance objectives.
• Monitor industry competitors and best practices to maintain digital marketing leadership.
• Oversee junior team members ensuring technologies and campaigns align with business goals.

Candidate Profile

• Typically has over six years of proven experience in performance marketing with a strong record of measurable achievements.
• Expertise in paid search, paid social, and comprehensive knowledge of various digital marketing channels and best practices.
• Hands-on proficiency with advertising platforms including Google Ads, Meta Ads, and LinkedIn Ads.
• Strong data analytical abilities to interpret results and make decisions optimized for customer acquisition cost (CAC) and ROAS.
• Experience with marketing automation and attribution technologies.
• Proficient in SQL and Python for advanced data manipulation and insights.
• Comfortable using web analytics tools such as Google Analytics to extract and utilize data effectively.
• Exceptional problem solver with a focus on data-driven decision-making.
• Outstanding project management capabilities managing multiple simultaneous marketing campaigns with attention to detail.
• Excellent communication skills capable of clearly presenting complex information.
• Familiarity with marketing automation tools and customer relationship management (CRM) systems.

Desired Personal Qualities

• Genuine passion for building authentic relationships.
• A positive, winning mindset.
• A curiosity-driven approach to challenges and new ideas.
• Energetic determination and persistence in overcoming obstacles.
• Adaptability and enthusiastic engagement.
• High energy levels with relentless tenacity.

Why Join Inspira

• Work with inspiring colleagues aligned by a meaningful vision and values.
• Be part of a mission-oriented culture focused on student success.
• Your contributions directly affect students' educational and career opportunities worldwide.
• Comprehensive health, dental, and vision insurance fully covered by the employer.
• Flexible paid time off and recognized holidays.
• 401(k) plan with company matching.

Equal Opportunity Employer

Inspira Education Group is committed to providing equal employment opportunities and benefits without discrimination based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other legally protected status.