Director of Marketing – Hard Surface

About the Role

The Director of Marketing for Hard Surface will spearhead the growth of a prestigious residential flooring brand covering hardwood, laminate, luxury vinyl, and related product categories. This leadership role sits at the intersection of product development, sales, and executive management, with a mandate to innovate and integrate marketing strategies for hard surface flooring in the US and Canadian markets. This is a growth-focused opportunity to elevate brand perception and market presence beyond the status quo.

Key Responsibilities

• Develop and execute product marketing and go-to-market strategies for the entire hard surface portfolio.
• Create annual marketing plans, oversee product positioning, launch campaigns, competitive research, and consumer insights to identify market opportunities.
• Translate technical product features into understandable benefits for homeowners in retail showrooms.
• Collaborate with product development for assortment planning and lifecycle management.
• Manage relationships with trade media, coordinating advertising, editorial content, and partnerships.
• Lead channel marketing efforts to drive growth through an independent retail dealer network and deepen engagement with interior design professionals including designers, specifiers, and architects.
• Enhance in-store merchandising and point-of-sale experiences, and develop promotional programs that benefit both independent retailers and national buying groups.
• Activate dealer networks with customer events, co-op initiatives, and marketing programs.
• Support sales enablement by providing launch campaigns, sales tools, training materials, product education, spec sheets, and branded merchandising.
• Collaborate closely with sales leadership to respond to market feedback and optimize sales tools and messaging.
• Work with graphics and digital teams on cohesive brand visuals across photography, videos, social media, and sales collateral.
• Craft compelling brand storytelling centered on innovation, performance, craftsmanship, and design excellence.
• Improve direct-to-consumer sampling experiences and manage the new product introduction calendar alongside product management.

Candidate Profile

• Minimum 8 years of marketing experience, ideally with backgrounds in hardwood, laminate, luxury vinyl, or resilient flooring.
• Proven ability to lead product launches and design go-to-market strategies, not merely execute existing plans.
• Expertise in marketing and selling products through independent retailers, buying groups, designers, and building professionals.
• Experience with premium or design-focused brands and a keen understanding of delivering a true premium brand experience.
• Excellent presentation and communication capabilities for engagement with executive teams, salesforce, and trade partners.
• Strong multi-project management skills; familiarity with tools like Asana is advantageous.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

Why Consider This Opportunity

The hard surface flooring categories are expanding rapidly, and this role offers an exciting chance to shape how a well-regarded premium brand is perceived and grows in these markets. The company has a results-oriented culture with a motivated team, assuring that effective marketing efforts will be recognized and resourced.

Additional Information

This position is based in the New York City Metropolitan Area and requires onsite presence. The role is full-time with no remote or hybrid work indicated. Application processes are confidential and handled exclusively through the recruiting firm representing the company. Direct candidate submissions to the employer are not accepted.