Head of Marketing

Role Overview

The Head of Marketing will oversee and orchestrate all marketing operations, driving integrated strategies to elevate brand equity and position the company as a leader in the competitive apparel sector. The role includes management of brand communications, promotions, event planning, media relations, budgeting, market research, and loyalty programs, with a strong focus on supporting the manufacturing of high-quality products and ensuring efficiency across all marketing channels.

Brand Management

• Develop and execute comprehensive brand communication strategies to enhance public perception and customer preference.
• Oversee all marketing, advertising, and promotional initiatives, ensuring consistency with brand objectives across multiple regions and stores.
• Collaborate with media partners to design communication methodologies that align with brand direction.
• Work closely with brand principals and stakeholders to reinforce market understanding and drive brand goals.
• Maintain and improve customer databases, ensuring effective utilization for targeted campaigns.

Promotions & Events Management

• Recommend and supervise brand/store promotions in partnership with key decision-makers.
• Develop, approve, and distribute promotional materials in alignment with strict timelines and standards.
• Plan and propose events aligned with seasonal and product-specific strategies.
• Forecast promotional outcomes in collaboration with brand teams, estimating increases in sales and footfall for optimal ROI.

Media and Advertising Coordination

• Drive media planning, focusing on prime real estate for outdoor campaigns such as billboards and hoardings.
• Negotiate advantageous rates leveraging group scale and relationship management with media agencies.
• Regularly refresh outdoor media visuals and messages to maintain customer engagement.
• Ensure alignment with brand imagery and offer creative solutions for in-store point-of-sale materials.

Budgeting & Planning

• Develop annual marketing budgets and allocate resources effectively across locations, seasons, and campaigns.
• Create annual marketing calendars and catalogues, reviewing and reporting on expenditure and making recommendations for optimization.

Market Research

• Conduct comprehensive market studies to analyze customer segments, buying patterns, and campaign effectiveness.
• Establish research objectives and utilize insights to guide strategic planning.

Additional Duties

• Negotiate with vendors, printers, and media partners to secure optimal deals.
• Design and implement cross-promotions and co-branding with strategic partners such as banks or airlines.
• Oversee loyalty programs, devising strategies to boost membership and engagement levels.
• Serve as a brand ambassador at key media, marketing, and PR events.
• Visit stores and regional markets to monitor marketing execution, acquire competitive insight, and keep well-informed on global retail trends and local market shifts.
• Liaise with mall management and capitalize on collaborative event opportunities.
• Stay updated on seasonal product launches and manage brand thematic presentations.