Director of Marketing and Events

About Atmosphere TV

Atmosphere TV is the leading streaming television platform for business environments, providing premium, sound-off content along with targeted advertising across venues such as restaurants, bars, gyms, airports, and waiting areas nationally. We cater to four main audiences: venue operators, advertisers and brand marketers, content creators, and venue visitors.

Our company is dynamic and rapidly evolving, with a marketing team that is small yet ambitious and growing. Each team member plays a significant role in supporting our mission. We operate efficiently as a shared service and view marketing as a critical enhancer of our product and business.

Role Overview

We conduct hundreds of events annually across two sales teams—Ad Sales and Venue Sales—including trade shows, summits, client engagements, product showcases, and key promotional moments. These events are essential for our growth, relationship building, and brand visibility.

As Director of Marketing and Events, you will provide strategic leadership and hands-on management of this function, overseeing a talented events team. Collaborating closely with our Ad Sales Marketing and Creative teams, you will ensure every event embodies Atmosphere TV’s brand and supports our growth objectives.

This role balances strategic vision with executional rigor. You will define the brand’s presence at events, manage budgets transparently, keep stakeholders well-informed, and drive flawless event delivery. Additionally, you will enhance the team’s efforts with marketing expertise in social media and content creation.

Key Responsibilities

• Develop and drive the strategic approach to all Atmosphere TV events, ensuring clear objectives and well-defined target audiences.
• Manage a comprehensive events calendar encompassing hundreds of activations annually, from major conferences to intimate client interactions.
• Act as the strategic liaison between Ad Sales and Venue Sales to ensure event planning is intentional and cohesive.
• Lead pre-event planning including goal setting, briefing stakeholders, and defining success criteria.
• Identify novel opportunities for brand engagement through sponsorships and unique event experiences.
• Oversee and mentor a small events team, fostering organization, clarity, and professional growth.
• Handle the events budget with disciplined oversight, early variance identification, and transparent reporting.
• Implement systematic communication protocols including event briefs, run-of-show documents, and post-event analyses to maintain alignment.
• Collaborate with marketing and creative teams to produce on-brand event assets such as booth designs, signage, digital displays, and giveaways.
• Co-manage Atmosphere TV’s social media strategy with a focus on building engagement and an editorial calendar.
• Create content marketing initiatives to capture event moments in real time and extend reach through post-event distribution tailored to all audience segments.
• Partner with broader marketing on influencer collaborations and integrated campaign support.
• Provide general marketing leadership and support, including strategic input, copy review, and campaign involvement.
• Advocate for consistent and compelling storytelling about Atmosphere TV across sales and marketing functions.

Qualifications

• Over 10 years’ experience in marketing, with deep expertise in event strategy and management of complex, large-scale event schedules.
• Broad marketing proficiency across paid, owned, earned, and shared media channels.
• Exceptional organizational skills and commitment to thorough communication to ensure flawless execution.
• Proven budget management capabilities emphasizing transparency and fiscal discipline.
• Strong collaborative ability to work effectively across multiple teams in a matrix structure.
• Expertise in social media and content marketing with a keen sense for audience engagement and brand growth.
• Leadership experience focused on developing team members and maintaining high standards.
• Creative sensibility towards brand presentation, event aesthetics, and effective direction of creative collaborators.
• Ability to thrive in fast-paced, evolving work environments with a proactive, hands-on approach.
• Personable leadership style characterized by respect, trust-building, and leading by example.

Preferred Additional Experience

• Background in media, ad tech, connected TV, streaming, or place-based media sectors.
• Familiarity with B2B marketing and event marketing that serves multiple sales teams.
• Experience managing both major trade show events and personalized client interactions.
• Direct work experience with creative teams on briefs and feedback.
• Proficiency with email/newsletter marketing tools, particularly Hubspot.

Why Join Atmosphere TV?

You will be instrumental in shaping a groundbreaking brand at the intersection of streaming, advertising, and physical venues. This role offers real ownership, a key leadership position, and collaboration with a highly skilled, dedicated team. Events are a core business driver here and you will lead a widely valued function with supportive senior leadership.

Compensation & Benefits

• Competitive salary ranging from $165,000 to $190,000 annually (NYC location)
• Company equity participation
• 401(k) plan with employer matching
• Comprehensive insurance packages
• Flexible paid time off policy

Commitment to Diversity

Atmosphere TV is dedicated to fostering a diverse and inclusive workforce. We encourage applicants from all backgrounds to apply, even if all listed qualifications are not fully met. We believe excellence arises from a variety of perspectives and experiences.