Director of Marketing and Events

About Atmosphere TV

Atmosphere TV is a premier streaming television platform for businesses, delivering engaging, sound-off content and targeted advertising in venues such as restaurants, bars, gyms, airports, and waiting rooms nationwide. The platform serves four key groups: venue owners, advertisers, content creators, and venue visitors. The company operates with an agile mindset and an expanding marketing team dedicated to amplifying its innovative media solutions.

Position Overview

The Director of Marketing & Events will lead and direct a dynamic events team while working closely with advertising sales and creative teams. This role demands a blend of strategic vision and strong execution capabilities. The individual will be accountable for managing a complex events calendar, budget oversight, and ensuring the company's presence at events aligns with its brand and growth objectives. This is a leadership role that balances strategy, hands-on event management, and broad marketing responsibilities, particularly in social media and content marketing.

Key Responsibilities

• Develop and manage a strategic approach for the company's presence across all events related to advertising and venue sales.
• Maintain and oversee a comprehensive events calendar including industry trade shows, summits, client dinners, product showcases, and other activations.
• Integrate planning efforts between sales teams to ensure aligned and effective event participation.
• Lead pre-event goal setting, stakeholder briefings, and establish measurable success criteria.
• Explore new event presence opportunities, including sponsorships and hosted experiences to enhance brand visibility and engagement.
• Guide and mentor the events team to promote high performance and clarity of processes.
• Administer the events budget with transparency, including tracking expenditures and communicating variances.
• Create detailed communication tools such as event briefs, run-of-show documents, and post-event reports to keep stakeholders well informed.
• Collaborate closely with marketing and creative teams to produce event materials, booth design, and branded assets that reinforce brand identity.
• Oversee the company's social media channels with an emphasis on event-related content, editorial planning, and audience growth.
• Formulate content strategies to engage diverse audiences, including venue owners, advertisers, content creators, and viewers.
• Partner with marketing colleagues on influencer and creator collaborations to elevate event impact.
• Support broader marketing projects including campaign work, copy review, and brand-building initiatives.

Qualifications

• Over 10 years of experience in marketing with significant expertise in planning and executing large-scale event programs.
• Comprehensive marketing skills encompassing paid, owned, earned, and shared media channels.
• Exceptional organizational skills with proficiency in communication and project management ensuring all details are addressed.
• Strong fiscal management abilities related to budgeting and cost control in event contexts.
• Effective cross-functional collaborator skilled at relationship-building within multi-team environments.
• Proficiency in social media and content marketing with a keen understanding of brand growth techniques.
• Experienced in developing teams and fostering a productive and supportive workplace culture.
• Creative with a strong sense of branding, event design, and the ability to guide creative processes.
• Comfortable and proactive in fast-paced, evolving situations with a bias for action.
• Leadership style marked by respect, trust-building, and leading by example.

Preferred Qualifications

• Experience with media, advertising technology, connected TV, streaming, or place-based media sectors.
• Knowledge of B2B marketing and event strategies serving multiple sales audiences.
• Experience managing both large-scale trade shows and intimate client-focused events.
• Background collaborating with creative teams for content and event asset development.
• Familiarity with creating and deploying email newsletters, particularly using Hubspot.

Compensation and Benefits

• Competitive salary within $165,000 to $190,000 annually (New York City range).
• Equity participation in the company.
• 401(k) plan with employer matching contributions.
• Comprehensive health insurance plans.
• Flexible leave policies for time off.

Commitment to Diversity

Atmosphere TV promotes an inclusive culture valuing diversity and encourages applications from candidates who may not meet every listed criterion but are enthusiastic about the role or company.