Head of Marketing

Role Overview

This opportunity is presented on behalf of a partner company seeking a Head of Marketing in the United States. The role involves establishing and leading a modern marketing division within a growing professional services setting, focusing on driving brand expansion and business growth through integrated marketing strategies.

Key Responsibilities

• Design and implement an all-encompassing marketing strategy aligned with company growth targets and market demands.
• Manage yearly marketing plans, budgeting, forecasts, and performance tracking by setting clear KPIs and reporting standards.
• Recruit, coach, and cultivate a dynamic marketing team while identifying ways to enhance capacity and operational productivity.
• Act as a strategic marketing consultant to senior leadership, offering insights to bolster growth and competitive advantage.
• Enhance brand messaging, strategy, and market visibility across diverse services and clientele.
• Oversee corporate communications, thought leadership, public relations, and programs enhancing executive profiles.
• Create and implement content strategies that establish expertise, build trust, and distinguish offerings.
• Drive demand generation through digital avenues including SEO, paid media, email campaigns, webinars, social media, and marketing automation.
• Leverage analytics to optimize campaign outcomes, customer engagement, conversion metrics, and return on marketing investment.
• Collaborate with business development teams by producing sales support materials such as case studies and presentations.
• Develop targeted account-based marketing tactics and coordinate industry events and client engagement activities.
• Formulate go-to-market plans for new services, technologies, and business offerings.
• Conduct market research and competitor analysis to pinpoint expansion opportunities and refine positioning.
• Advance marketing operations through the adoption of AI, automation, and emerging tech to increase efficiency and scalability.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related discipline; MBA preferred.
• Over 10 years of advancing marketing experience, inclusive of leadership roles overseeing teams, strategies, and business projects.
• Proven expertise in B2B marketing within sectors like professional services, legal, technology, SaaS, healthcare, or financial advisory.
• Successful track record in demand generation contributing to quantifiable revenue growth.
• Deep knowledge of brand strategy, digital marketing, content development, corporate communications, and integrated campaigns.
• Experience managing budgets, external agencies, vendors, and key partnerships.
• Strong familiarity with marketing analytics, CRM systems, marketing automation, and performance metrics.
• Excellent written, verbal, and presentation skills for effective communication with executive audiences.
• Ability to influence and cooperate seamlessly with cross-functional teams including sales, operations, and product groups.
• Hands-on leadership style balancing strategic vision and practical execution.
• Preferred experience supporting sales and complex B2B customer journeys.
• Familiarity with Salesforce, HubSpot, Google Analytics, SEM tools, and marketing tech platforms is advantageous.
• Additional experience in organizational growth, rebranding, digital transformation, or marketing modernization is a plus.
• Knowledge of marketing to legal, corporate, insurance, or government sectors preferred.

Benefits

• Chance to lead and expand a high-impact marketing division amid growth and change.
• Direct collaboration with executive leadership influencing strategic business decisions.
• Opportunity to innovate marketing functions with AI, automation, analytics, and digital strategies.
• Work within a collaborative team environment committed to measurable customer value.
• Build a robust marketing culture and nurture a talented team.
• Competitive salary with avenues for professional development.
• Play a meaningful role supporting organizations relying on expert professional services.