Director of Marketing and Communications

Company Overview

Naan Kabob Group is a hospitality and technology organization based in Toronto, Ontario, managing the premium fast-casual restaurant Naan Kabob and nüu, an innovative workplace catering platform. Since 2010, the group has grown significantly with plans to expand franchises and integrate technology innovations across North America. The group emphasizes fresh, preservative-free halal food inspired by Afghan hospitality and aims to create exceptional experiences for guests and clients.

Role Overview

The Director of Marketing & Communications, reporting to the Vice President of Marketing & Development, will lead marketing, communications, public relations, strategic partnerships, and brand growth efforts for Naan Kabob Group, including both Naan Kabob and nüu. The role is designed for a strategic leader who understands brand development through strong partnerships, storytelling, and marketing that contributes directly to business growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals across the group’s brands.
• Drive brand awareness, customer acquisition, retention, and maintain consistent brand messaging across all touchpoints.
• Manage public relations and communications, cultivating media relationships and securing earned media coverage, speaking opportunities, and brand features.
• Lead communications for restaurant launches, product introductions, franchise news, partnerships, and company achievements.
• Identify and foster strategic partnerships with various corporate and community organizations to expand business opportunities.
• Support franchise recruitment and growth through marketing materials and campaigns.
• Oversee digital marketing efforts including SEO, paid ads, social media, email marketing, and website optimization, analyzing effectiveness for continuous improvement.
• Collaborate cross-functionally with operations, franchise development, technology, finance, and executive teams to align marketing with business objectives.
• Manage external creative agencies, vendors, and consultants ensuring timely and budget-compliant project delivery.

Success Metrics

• Increased restaurant visitations and sales revenue.
• Growth in corporate catering income through nüu.
• Enhanced brand recognition and positive media presence.
• Generation of valuable strategic partnerships.
• Improvement in customer acquisition and loyalty.
• Better digital marketing metrics including SEO ranking, paid ad performance, and social media engagement.
• Effective support of franchise expansion initiatives.
• Delivery of marketing projects on schedule and budget with measurable returns.
• Strong interdepartmental collaboration and brand consistency.

Qualifications

• Between 5 to 8+ years of progressive experience in marketing, communications, PR, brand leadership, or related roles.
• Proven track record in crafting and executing impactful marketing strategies that enhance business growth.
• Expertise in public relations and media communications, including maintaining influential relationships.
• Experience in developing strategic partnerships and supporting customer or revenue growth.
• Background in hospitality, restaurant industry, retail, franchising, consumer brands, or technology sectors preferred.
• Adeptness with digital marketing channels, SEO, paid advertising, content marketing, and analytics platforms.
• Excellent communication, presentation, and interpersonal skills.
• Commercially minded with the ability to link marketing initiatives to organizational objectives.
• Capacity to work effectively in a fast-changing entrepreneurial environment and manage lean teams and agencies.
• Strong organizational and project management capabilities.
• Self-driven, solution-oriented, and accountable with a strong focus on executing plans.
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or equivalent professional experience.

Technical Skills and Tools

• Proficient with analytics tools like Google Analytics (GA4) and Google Search Console.
• Experienced with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Knowledge of SEO software (e.g., SEMrush) and CRM/email marketing systems.
• Familiarity with creative design tools like Adobe Creative Suite and Canva.
• Skilled in Microsoft 365 suite and project management platforms.
• Up-to-date with AI tools including ChatGPT and emerging technologies.

Compensation and Benefits

• Competitive salary with performance-based annual bonuses.
• Comprehensive health and dental coverage.
• Paid vacation.
• Employee discounts on food across the brand portfolio.
• Opportunities for professional development and leadership training.
• Career growth potential within a rapidly expanding hospitality and technology company.
• Chance to play a critical leadership role in shaping the company’s future.

Why Work With Us?

This role offers the chance to lead marketing for two dynamic brands, working directly with senior leadership in a fast-paced and entrepreneurial environment. Candidates who are relationship-focused, highly organized, and excited about building impactful brands are encouraged to apply.