Director of Marketing

Role Overview

A rapidly expanding fitness brand is looking for a Marketing Director to spearhead its marketing initiatives. This leadership position is focused on enhancing brand visibility, boosting customer acquisition, and supporting sustained business growth. The role involves managing multiple marketing domains including digital outreach, localized store campaigns, brand management, and member engagement strategies.

Key Responsibilities

• Design and implement the comprehensive marketing plan for the company.
• Drive growth in customer base, membership enrollment, retention, and engagement efforts.
• Lead all digital marketing endeavors such as paid social media, search engine marketing, email campaigns, SEO, and other digital channels.
• Develop and oversee local marketing tactics to support individual location performance.
• Manage brand positioning, messaging, promotional activities, and creative advertising campaigns.
• Monitor key performance indicators like campaign efficiency, customer acquisition cost, conversion metrics, and overall return on investment.
• Collaborate with operations and executive teams to aid new store openings and organizational expansion.
• Supervise relationships with external agencies, marketing vendors, and internal team members.
• Create and manage annual marketing budgets with proper allocation of funds across channels.

Required Qualifications

• Minimum of seven years’ progressive marketing experience.
• Preferred background includes industries such as fitness, wellness, hospitality, franchising, or companies with multiple locations.
• Demonstrated ability to successfully increase customer acquisition and revenue growth.
• Expertise in digital marketing, performance marketing, and branding strategies.
• Experience supporting marketing efforts across multiple locations or geographic regions.
• Strong leadership aptitude combined with analytical, communication, and interpersonal skills.
• Bachelor's degree in marketing, business, or a related discipline is preferred.

Compensation and Location

The position offers an annual salary ranging from $120,000 to $150,000, with potential additional benefits and incentive programs. This role is based in the Dallas, Texas metropolitan area and requires onsite presence.