Director of Marketing

Company Vision

Alpin Haus is dedicated to uniting family and friends to share enjoyable moments and forge lasting memories together.

Mission and Role Overview

The Director of Marketing spearheads the advancement of profitable growth by aligning the efforts of Marketing, Sales, Service, Parts, Customer Experience, and Brand Strategy. This role involves cross-department collaboration, strategic planning, and data-informed decision-making to craft and implement integrated marketing strategies that generate qualified leads, reinforce brand identity, enhance customer satisfaction, and meet organizational as well as departmental targets.

Key Responsibilities

• Formulate yearly marketing plans and promotional schedules that fit company objectives, product priorities, seasonal dynamics, and growth ambitions.
• Collaborate with leadership from Sales, Service, and Parts to design and execute marketing strategies which drive revenue, improve retention, and enrich customer experience.
• Work cross-functionally to ensure a unified and smooth customer journey before, during, and after sales, thereby boosting satisfaction, loyalty, and lifetime value.
• Oversee the planning, implementation, and refinement of marketing projects across all product lines, guaranteeing timely delivery, budget adherence, and alignment with goals.
• Lead integrated marketing campaigns to elevate brand presence, attract qualified leads, and back sales via digital marketing, promotions, merchandising, events, and seasonal efforts.
• Manage the creation of impactful marketing content, including graphics, videos, photography, website copy, social media posts, email marketing, and other promotional materials.
• Establish and track essential performance indicators linking marketing spends to business outcomes, such as website visits, lead acquisition, appointment set-ups, conversion rates, sales, revenue, retention, and return on marketing investment, leveraging data to optimize results continuously.
• Direct and nurture the Marketing Department by mentoring team members, enhancing processes, promoting accountability and innovation, utilizing AI and cutting-edge technologies, and fostering an environment of ongoing enhancement.
• Drive organizational transformation by challenging existing practices, spotting improvement opportunities, and championing new concepts, technologies, and best practices adoption.
• Administer marketing budgets efficiently to maximize ROI and ensure optimal resource allocation.
• Build and maintain partnerships with advertising agencies, media outlets, digital vendors, and other industry stakeholders to secure excellent service, value, and performance.
• Safeguard and promote the Alpin Haus brand integrity by maintaining consistent messaging, visual standards, and superior customer experiences across all marketing touchpoints.

Leadership and Supervisory Role

The position involves leading the Marketing Department by offering a clear vision, coaching, direction, and accountability. Duties include recruiting, training, allocating and prioritizing tasks, managing workloads and projects, evaluating performances, enhancing professional growth, and addressing performance concerns per company guidelines.

Qualifications and Competencies

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum of 5 years’ experience in marketing roles.
• Preferably experienced in managing multiple brands, product lines, or locations.
• Proficient with CRM systems, digital advertising platforms, marketing automation, and analytics tools.
• At least 2 years of experience in leadership or project management.
• Comprehensive understanding of marketing’s impact on sales, profitability, customer retention, and long-range growth.
• Adept at using market trends, customer insights, and business data to formulate effective marketing strategies.
• Business-oriented thinking connecting marketing efforts with sales results, operational priorities, and profitability.
• Data-driven decision maker with sound judgment.
• Strong collaborator across Sales, Service, Parts, Finance, and Operations to meet shared objectives.
• Ability to handle multiple tasks effectively while meeting deadlines.
• Exhibits initiative, curiosity, commitment to continuous learning, innovation, and process improvement.
• Customer-centric approach in all marketing initiatives.
• Familiarity with integrated digital marketing, CRM, lifecycle marketing, analytics, AI-enabled marketing tools, omnichannel customer engagement, Adobe Creative Suite, and Google Analytics.
• Excellent communication skills including written, verbal, and interpersonal abilities.
• Capable of handling confidential company and employee information responsibly.

Physical and Environmental Conditions

• The majority of work takes place in an office setting involving prolonged sitting, extensive computer use, and repetitive hand movements.
• Occasional standing, walking, bending, reaching, lifting, and ladder climbing may be needed to support marketing events, displays, photography, or video production.
• Periodic exposure to outdoor environments and travel among company sites, events, and vendor locations is required.

Additional Information

• Reasonable accommodations may be made to support individuals with disabilities.
• The listed duties are not exhaustive; employees may be required to undertake other job-related responsibilities assigned by supervisors.
• The company retains the right to modify or expand job duties at its discretion.
• This description does not establish an employment contract; employment is at-will.

Salary

The annual salary range for this position is $80,000 to $100,000.