Brand Manager - Integrated Marketing

About OLIPOP

OLIPOP is on a mission to revolutionize consumer health by creating a soda that is both refreshing and beneficial to health. Founded by Ben Goodwin, who transformed his own health through nutrition, OLIPOP offers a fiber-rich soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar per serving. Launched in 2018, OLIPOP aims to reshape the cultural view of soda while embedding humanistic values such as empathy and integrity in every aspect of the business.

Role Overview

The Brand Manager for Integrated Marketing will be essential in directing OLIPOP's brand campaigns and consumer communication strategies. This role demands leadership across a variety of marketing channels and requires someone who can unify efforts across creative, PR, influencers, social media, partnerships, and digital platforms to ensure that campaigns are culturally relevant, impactful, and meet business goals.

Key Responsibilities

• Design and manage integrated brand campaigns and key marketing events based on objectives, consumer insights, and KPIs.
• Create cohesive 360-degree marketing plans covering channels such as PR, social media, influencer marketing, and shopper engagement.
• Coordinate among internal channel leads, creative teams, agencies, and stakeholders to maintain consistent messaging and timing.
• Collaborate with creative and agency partners to develop compelling campaign narratives and activation strategies.
• Analyze market and campaign data to identify improvement opportunities and potential risks.
• Lead cross-functional initiatives for product launches and partnership campaigns while ensuring high-quality and unified output.
• Evaluate campaign effectiveness and refine strategies in partnership with channel owners, aligning outcomes with business objectives.
• Manage budgets effectively to maximize brand impact and campaign success.
• Improve integrated campaign planning by enhancing workflows and promoting best practices within the marketing team.

Qualifications

• Over 8 years’ experience in brand marketing or integrated campaign roles, preferably in fast-growing consumer-focused or lifestyle brands.
• Proven track record managing multi-channel, 360-degree campaigns involving creative, PR, influencer, social, and digital channels.
• Strong foundation in brand strategy, consumer insights, marketing metrics, and campaign performance evaluation.
• Ability to translate cultural and consumer data into strategic and actionable campaign plans.
• Advanced understanding of integrated marketing and channel coordination.
• Excellent communication skills to unify stakeholders and drive projects forward.
• High reliability and trustworthiness in cross-functional collaborations.
• Comfortable working in ambiguous situations with proactive problem-solving skills.
• Resilient with optimism, able to manage multiple projects efficiently in dynamic environments.
• Experience working with creative and agency teams to build campaigns and derive insights.
• Familiarity with marketing and analytics tools; experience with POS, CRM, Nielsen, or similar platforms is advantageous.

Compensation and Reporting

This role offers a base salary ranging from $115,000 to $135,000 plus bonus. The position reports to the Director of Brand Marketing.

Company Culture and Values

OLIPOP values connection, transparency, and collaboration despite being a fully remote organization. The culture encourages feedback, growth, and shared success. Company core values include mission alignment focused on health, adaptability through an indomitable spirit, ownership at all levels, and courageous humility. Successful candidates thrive in a fast-paced environment, think strategically, and are motivated by building meaningful work.

Equal Opportunity and Inclusion

OLIPOP is committed to equal employment opportunities for all applicants and maintaining an inclusive workplace free from discrimination. Reasonable accommodations are available upon request for applicants with disabilities during the application process.

Application Instructions

Applicants should submit only requested materials. Unsolicited submissions such as marketing concepts or creative content will not be reviewed and become property of OLIPOP.