Assistant Brand Manager Marketing

About the Role

We seek a passionate and analytical Assistant Brand Manager to fuel growth for HK Vitals, a leading name in India's ingestible skincare, haircare nutrition, and general nutrition categories. This position involves leveraging data to propel brand expansion through various domains such as revenue management, influencer marketing, product marketing, digital PR, SEO enhancement, and other growth-centric projects. The incumbent will collaborate closely with multiple departments to optimize product outcomes, enhance the brand's visibility, and uncover new growth opportunities.

Key Responsibilities

• Track and analyze business key performance indicators including sales metrics to spot growth prospects.
• Manage and scale influencer marketing efforts by assessing spend effectiveness and returns.
• Lead initiatives to improve website funnel conversions partnering with the technology team.
• Identify and drive critical growth projects across brand functions alongside stakeholders.
• Formulate growth strategies aimed at increasing revenue.
• Oversee pricing approaches to boost profit margins and maintain market competitiveness.
• Enhance brand presence through website improvements and close collaboration with internal and external partners.
• Optimize product visibility, promotional tactics, and channel performance across direct, e-commerce, quick commerce, and offline platforms.

Candidate Profile

• Possesses 2 to 5 years of relevant experience in Brand Management, Category Management, or Growth Marketing, preferably within FMCG, Beauty, Personal Care, or D2C sectors.
• Demonstrates strong analytical and problem-solving aptitude with the ability to interpret data insightfully.
• Has hands-on experience in brand growth initiatives.
• Exhibits proficient project and stakeholder management capabilities.
• Communicates effectively and thrives in fast-paced work settings.

Why Join Us?

• Lead impactful growth projects for one of India's rapidly expanding consumer brands—HK Vitals.
• Collaborate with talented cross-functional teams in a dynamic and stimulating environment.