Marketing Manager / Digital Marketing Manager

Overview

Grow Omaha is seeking an experienced and innovative Marketing Manager to lead the development and execution of strategic marketing initiatives aimed at driving sustainable business growth. This role involves crafting integrated marketing plans, overseeing digital campaigns, enhancing brand presence, and optimizing customer acquisition through data-driven strategies. The ideal candidate is a creative, analytical leader who excels at delivering measurable marketing outcomes through impactful campaigns.

Key Responsibilities

• Design and implement comprehensive marketing strategies aligned with company objectives and expansion goals.
• Enhance brand visibility, customer engagement, and consistent messaging across digital and offline platforms.
• Conduct thorough market research, customer profiling, and competitor analysis to uncover new opportunities.
• Prepare annual marketing plans, budgets, and detailed campaign schedules.
• Stay informed on industry developments and recommend innovative marketing tactics.
• Manage and optimize digital marketing campaigns across platforms such as Google, Meta, LinkedIn, TikTok, YouTube, email, SEO, and SEM.
• Oversee paid advertising budgets to maximize return on investment and customer acquisition.
• Lead content marketing, social media, email marketing, lead generation, and marketing automation efforts.
• Drive improvements in website traffic, conversion rates, and customer retention through data analysis.
• Execute A/B testing and evaluate campaign performance to enhance marketing effectiveness.
• Track key performance metrics and report outcomes to senior management.
• Guide and mentor the marketing team to foster high performance.
• Collaborate cross-functionally with Sales, Product, Operations, and Business Development teams on integrated initiatives.
• Manage partnerships with external agencies, media, and vendors.
• Present strategies and results to executive leadership, highlighting growth prospects.
• Encourage continuous innovation and data-informed marketing improvements.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or related discipline.
• Minimum of five years of experience in marketing roles encompassing digital marketing, brand management, or growth marketing.
• Demonstrated success in deploying multi-channel marketing campaigns.
• In-depth expertise in SEO, SEM, PPC, content marketing, social media, email marketing, and marketing automation.
• Practical experience using tools including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), CRM systems, and automation platforms.
• Capacity to manage marketing budgets effectively and deliver measurable ROI.
• Strong strategic thinking, analytical aptitude, leadership, and communication skills.
• Project management abilities and experience engaging with multiple stakeholders.
• Comfort working in a fast-paced, results-driven environment.

Ideal Candidate Attributes

• A proven record of fostering business growth via innovative marketing strategies.
• Deep understanding of customer behavior, emerging digital trends, and performance marketing principles.
• Data-driven decision-making skills.
• Ability to build compelling brands and engaging customer experiences.
• Effective team leadership and collaboration skills.
• Combination of creativity and commercial insight aligned with business needs.
• Proactive, flexible, and dedicated to continuous enhancement.
• Thrives in a dynamic, high-growth setting focused on results.

Benefits and Career Growth

• Lead impactful marketing and digital transformation projects.
• Ownership of strategic campaigns influencing business expansion.
• Work alongside skilled professionals across diverse business areas.
• Opportunities for leadership development, mentorship, and ongoing learning.
• Clear pathways for advancement into senior marketing leadership roles (Senior Marketing Manager, Head of Marketing, Marketing Director, VP of Marketing, CMO).
• Competitive salary with incentives based on performance.
• A collaborative, growth-focused workplace environment.

Additional Information

This role supports remote, hybrid, or on-site working arrangements and is a full-time position. Candidates passionate about digital innovation, brand building, and leading dynamic marketing teams are encouraged to apply.