Director of Growth

About BX Studio

BX Studio is an expanding digital agency collaborating with leading enterprise clients such as Reddit, Headspace, and Verifone, alongside emerging startups. Their services span web design, development, SEO/AEO, and continual website optimization. In the past year, the company has more than doubled its team size and revenue, winning Webflow's 2025 Enterprise Partner of the Year.

Role Overview

This position places you at the core of BX Studio's transformation into a growth-centric agency where success is measured by website performance rather than just creation. As Director, Growth, you will lead and expand the Analytics & Conversion Rate Optimization (CRO) team, taking charge of measurement strategies, revenue insight, and conversion improvements across clients.

Key Responsibilities

• Set the vision, strategic direction, and methodologies for the Analytics & CRO practice.
• Manage and mentor a team currently comprising two strategists, handling recruitment and expansion.
• Develop scalable frameworks, playbooks, and standard operating procedures to maintain high-quality, consistent service delivery.
• Establish standards for measurement, experimentation, and client reporting.
• Directly oversee analytics and CRO strategies for major client accounts, including designing measurement architecture and experimentation plans.
• Analyze data to provide clear, prioritized recommendations explaining findings and actionable next steps.
• Communicate insights and growth strategies effectively to Marketing Managers, founders, and C-suite executives.
• Collaborate across design, development, SEO/AEO, and content teams to ensure optimal website performance.
• Lead the commercial growth of the practice by shaping service offerings, pricing models, and packaging.
• Assist in new business development via pitches, audits, and project scoping.
• Identify opportunities for expanding engagements with existing clients.
• Act as BX Studio's authoritative spokesperson on growth, measurement, and CRO both internally and externally.

Required Qualifications and Experience

• Over 8 years in digital analytics, conversion optimization, growth strategy, or website performance enhancement, including leadership experience.
• Proven success building or scaling teams or practices, ideally within agencies or consultancies.
• Expertise in measurement strategies, funnel and behavioral analytics, conversion testing, and experimentation management.
• Strong client interaction skills, capable of advising senior leadership and directing strategic initiatives.
• Business acumen including experience with scoping projects, supporting sales efforts, and account growth.
• Competency in translating data into compelling narratives and prioritized action plans.
• Process-oriented approach with a history of instituting scalable workflows.
• Innovative and entrepreneurial mindset focused on creating and evolving functions.

Technical Proficiencies

• Familiarity with Google Analytics 4 (GA4)
• Google Tag Manager expertise
• Proficient in Looker Studio
• Use of Google Search Console
• Experience with heatmapping tools like Hotjar or Microsoft Clarity
• Utilization of A/B testing tools such as VWO or Optimizely
• Working with Webflow CMS
• Project and communication tools including Asana, Slack, and GSuite
• Knowledge of AI-powered analytics, reporting, research, or CRO optimization tools

Preferred Experience

• Exposure to B2B SaaS, cybersecurity, fintech, healthtech, or enterprise technology sectors
• Collaboration experience with SEO/AEO teams
• Webflow website management background
• Experience in UX, digital strategy, growth marketing, or performance marketing
• Skills in server-side tagging, attribution modeling, or revenue analytics
• Familiarity with landing page strategy, content planning, or copywriting