Director of Demand Generation

Position Overview

This opportunity is on behalf of a partner organization seeking a Director of Demand Generation based in Canada. The role involves spearheading a strategic demand generation plan that fuels pipeline expansion and business growth.

You will be accountable for designing scalable marketing initiatives that bridge product-led growth and enterprise sales, integrating brand awareness, customer engagement, and revenue objectives.

Collaboration with multiple departments will be vital to craft campaigns, refine conversion strategies, and establish a demand engine tailored for technical customer segments.

This role merges high-level leadership with practical involvement, calling for a candidate who can steer teams while executing key projects.

Utilizing data analytics, automation, and AI-enhanced workflows will be essential to boost efficiency and enable a lean marketing team to expand its impact.

This position is ideal for a marketing leader focused on growth, thriving in dynamic settings, and eager to develop repeatable operational frameworks from inception.

Key Responsibilities

• Formulate and oversee demand generation strategies using paid media, email, webinars, sponsorships, account-based marketing (ABX), and other mediums.
• Create and scale account-based marketing targeting prioritized industries and valuable customer groups alongside sales teams.
• Lead and mentor a skilled demand generation team, managing relationships with agencies and contractors.
• Manage pipeline objectives, forecasting, channel analytics, budget deployment, and strategies to optimize conversion rates.
• Collaborate with product marketing, content, web, communications, and sales development leaders to synchronize campaigns and enhance lead conversion.
• Design AI-driven workflow automations to elevate campaign execution, personalization, reporting, and team productivity.
• Track evolving trends in AI-influenced search and discovery to integrate them into demand generation tactics.
• Oversee and adjust the demand generation budget ensuring measurable business returns.
• Evaluate campaign performance data and provide actionable insights to leadership.
• Continuously refine procedures, systems, and frameworks to enable sustainable scaling.

Candidate Requirements

• At least 10 years’ experience in B2B SaaS demand generation, growth marketing, or related leadership roles.
• Minimum 3 years managing and developing marketing teams.
• Proven success facilitating both product-led growth and enterprise market strategies.
• Expertise marketing to technically proficient audiences and engaging complex buyers.
• Demonstrated capability to build demand generation initiatives from strategy through execution and measurement.
• Experience leveraging AI technologies to enhance marketing workflows, automation, campaign creation, and analytical reporting.
• Familiarity with tools like Marketo, Salesforce, Qualified, Clay, or similar platforms.
• Strong analytical abilities with a focus on data-driven decision-making and communication of insights to sales and executives.
• High ownership mentality, identifying opportunities, devising solutions, and executing independently without standard templates.
• Excellent communication, teamwork, and leadership skills.
• Preferred background in open-source solutions, AI search/GEO/AEO, observability, IoT, infrastructure, or data technology sectors.

Compensation and Benefits

• Competitive salary range: U.S. Zone 1 estimated base between $165,000 to $200,000 plus equity, bonuses, and benefits.
• U.S. Zone 2 estimated base salary of $150,000 to $185,000 plus equity, bonuses, and benefits.
• Equity participation possibilities to benefit from company growth.
• Comprehensive medical, dental, and vision insurance fully covered for employees.
• Company contributions to flexible spending accounts.
• Flexible paid time off policies.
• Life insurance along with short- and long-term disability coverage.
• 401(k) retirement plans.
• Wellness initiatives and employee assistance resources.
• Annual budget for professional development.
• Financial planning and legal advisory services.
• Remote-first working conditions with adaptable work schedules.
• Chance to contribute to cutting-edge technology within an expanding global company.

Additional Information

The employer applies an AI-assisted hiring process to efficiently and impartially assess applications according to essential criteria, providing a shortlist to the hiring company’s internal decision-makers. Applicant data will be handled under relevant data protection laws, with applicants retaining rights to access and modify their data. AI tools assist with resume evaluation and consistency checks but do not replace human judgment.