Director of Demand Generation

About DomainTools

DomainTools plays a crucial role in mapping the internet's risky attack surface, serving elite security teams for over 25 years. Their intelligence platform covers domains, IPs, SSL certificates, passive DNS, real-time threat feeds, and AI-driven integrations, providing near-complete visibility of internet infrastructure. The company is expanding beyond its DNS origins with strong product-market alignment and a growing portfolio focused on cybersecurity enhanced by AI-native workflows.

Role Overview

As Director of Demand Generation, you will be pivotal in creating a robust demand engine that drives high-quality pipeline growth across multiple segments including enterprise, public sector, and SME markets. You will own strategy development, execution of multi-channel campaigns, budget management, and collaborate tightly with cross-functional teams to accelerate revenue growth. The role is based in Boston, MA and reports to the SVP of GTM Operations.

Key Responsibilities

• Lead end-to-end pipeline management covering marketing-sourced and influenced opportunities, ensuring alignment with targets and conversion rates.
• Develop distinct top-of-funnel demand generation programs tailored for enterprise, public sector, SME, and expansion segments.
• Implement multi-channel marketing campaigns including paid media, ABM, content syndication, email nurturing, webinars, and events targeting technically savvy cybersecurity buyers.
• Craft technical Account-Based Marketing strategies focusing on domain-specific pain points, trigger events, and proprietary research that resonate with CISOs and threat intelligence teams.
• Create credible and research-backed content such as solution briefs, workshops, and peer-influenced materials to build trust among security decision-makers.
• Translate expanding product offerings into targeted demand initiatives aligned with buyer needs and market timing.
• Own the entire inbound lead process, including qualification, routing, and measurement enhancements across Salesforce, Marketo, and 6sense platforms.
• Manage the DomainTools website as a conversion-optimized demand driver incorporating SEO, paid search, and user experience improvements.
• Lead modern search strategies including SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to increase product visibility in AI-powered search contexts.
• Partner closely with Sales leadership and teams to coordinate pipeline forecasting, account coverage, and revenue goal achievement with actionable campaign plays.
• Evaluate and implement AI-driven marketing tools with a pragmatic approach focused on improving pipeline quality over volume.
• Drive data-driven analytics and attribution with full-funnel dashboards to continuously monitor program performance and share actionable insights.
• Recruit, develop, and lead a high-performing demand generation team managing budgets and vendor relationships efficiently.

Required Qualifications

• 8 to 12+ years of experience in B2B demand generation or revenue marketing, with a minimum of 4 years at Director level or equivalent.
• Proven success owning pipeline for mid-market to enterprise clients with complex and extended sales cycles.
• Deep sector expertise in cybersecurity, enterprise SaaS, or highly technical B2B environments, understanding buyer personas like CISOs and SOC Directors.
• Strong background in building top-of-funnel and ABM programs from the ground up tailored to specialized technical buyers.
• Hands-on proficiency with marketing technology platforms such as Salesforce, Marketo, 6sense, and ZoomInfo.
• Experience managing websites as demand generation assets including SEO, paid digital campaigns, and conversion rate optimization.
• Familiarity with AI and marketing automation with a focus on measurable pipeline improvements rather than arbitrary automation.
• Exceptional sales collaboration skills with a track record of co-owning revenue outcomes and gaining frontline sales trust.
• Ability to design distinct segmentation strategies for enterprise ICP, public sector, SME, and expansion markets.
• Executive-level communication skills and experience maintaining consistent operational review cadences.

Preferred Skills

• Experience marketing multi-product platforms or broad intelligence categories.
• Knowledge of security operations workflows such as SOC, incident response, threat hunting, and SIEM/SOAR/TIP integration.
• Background working with public sector or government cybersecurity clients.
• Experience supporting high-growth product launches and evolving market messaging.
• Familiarity with community-driven marketing and peer influence initiatives in cybersecurity sectors.

Why Join DomainTools?

DomainTools is at the forefront of internet intelligence with rapidly expanding capabilities including real-time threat feeds and AI-native security integrations. Their platform is trusted globally by Fortune 500 firms, federal agencies, and elite SOCs. They foster a culture grounded in integrity, innovation, collaboration, and inclusion, offering comprehensive benefits including fully paid health insurance, 401k with matching, life insurance, flexible PTO, and more. The company is committed to diversity, equity, and inclusion embracing all backgrounds and identities.