Head of Brand and Marketing

About the Role

Vhi Group Services DAC is seeking a highly experienced Head of Brand and Marketing to join their team in Abbey Street, Dublin 1. This full-time, permanent position will play a pivotal role in shaping and enhancing the organisation's brand, marketing, and customer communication strategies as Vhi embarks on a new strategic chapter. The successful candidate will drive a purpose-led, trust-based, and health-outcomes-focused approach that boosts customer engagement, builds brand trust, and supports sustainable growth.

Reporting directly to the Group Customer Officer, this leadership role oversees enterprise-wide brand and marketing activities, including the development of future capabilities, operating models, and ways of working. Collaborating cross-functionally, the person will ensure a unified strategy and cohesive communication across major customer touchpoints to deliver a seamless customer experience and improved commercial and brand results.

About Vhi

Vhi is Ireland's leading health insurer with over 1.2 million members and 65 years of experience. The organisation prides itself on exceptional customer experiences and a forward-looking approach to healthcare, investing in employee learning, career progression, and fostering a culture of collaboration and growth.

Key Responsibilities

• Lead the integration of marketing, customer communications, and engagement capabilities across the company to ensure a harmonised strategy and consistent messaging at all touchpoints.
• Stay informed on emerging marketing trends, technologies, and evolving customer expectations to guide strategic decisions and investments.
• Own the full customer lifecycle marketing performance, customer engagement, and brand outcomes.
• Establish strategic priorities, allocate resources, and direct investments to drive enterprise value and sustainable growth.
• Advise the Group Customer Officer and leadership team on brand, marketing, and customer strategies.
• Develop tailored marketing strategies for key segments including B2C (members), B2B (corporate clients), and B2P (healthcare providers).
• Shape and evolve Vhi’s brand strategy, positioning, and identity ensuring a distinctive and consistent experience across all channels.
• Support customer acquisition, retention, engagement, and lifetime value through integrated marketing and communication programmes.
• Foster brand advocacy and alignment internally among employees.
• Design and deliver integrated go-to-market communication plans that align with business goals and customer needs while coordinating across member, corporate, and provider audiences.
• Oversee marketing investment strategies and budgets, including managing agency and partner relationships, ensuring value, governance, and ROI.
• Coordinate communications across digital, media, and care delivery channels.
• Utilize customer, clinical, and behavioural data to create targeted and personalized engagement initiatives.
• Lead the implementation of a modern, AI-driven marketing technology ecosystem for scalable, real-time customer engagement.
• Collaborate with technology, AI, and data teams to enhance insight-driven decision-making and marketing efficiency.
• Ensure proper governance, regulatory compliance, and controls across marketing, communications, and advertising activities.
• Build and lead a high-performing, future-oriented Brand and Marketing team encouraging accountability, collaboration, innovation, and continuous improvement.
• Partner with stakeholders to evolve the customer office’s operating models, organisation design, and processes.

Candidate Profile

• A minimum of 10 years in senior leadership roles within brand, marketing, or customer engagement in consumer-focused industries.
• Demonstrable success in developing broad brand and marketing strategies that deliver measurable customer and commercial benefits.
• Experience managing cross-functional teams and operating in matrix environments.
• Proven history leading complex, integrated, multi-channel marketing transformations involving organisational redesign and governance.
• Expertise managing large marketing budgets, investment decisions, and agency/partner negotiations.
• Strong commercial insight with ability to utilize customer insights, data, and metrics to drive decisions and optimize results.
• Ability to navigate complex environments balancing priorities, stakeholders, and resources.
• Knowledge of customer lifecycle, journey mapping, and personalized marketing tactics.
• Exceptional leadership skills with experience in team development and managing change.
• Background in regulated sectors (healthcare, insurance, finance, telco, utilities) with understanding of related advertising, consumer protection, and marketing regulations.
• Alignment with Vhi’s values is essential.

Success Measures

• Improved customer engagement and activation
• Growth in customer lifetime value
• Strengthened brand trust and recognition
• Enhanced marketing effectiveness and return on investment
• Superior customer experience and omnichannel coordination
• Positive colleague engagement and cultural environment

Skills Required

• Enterprise marketing strategy and execution
• Customer engagement and lifecycle management
• Brand development and storytelling
• Integrated multichannel marketing
• Data-driven decision making including AI and analytics
• Cross-functional leadership and stakeholder management
• Transformation, change management and operating model design
• Governance, compliance, and ethical standards in marketing

Company Commitment

Vhi embraces sustainability by linking human health with environmental wellbeing and is committed to building an inclusive and diverse workplace where all individuals feel valued and respected. Reasonable accommodations are provided throughout recruitment for candidates with disabilities or medical needs. Vhi is an equal opportunity employer.

Compensation and Benefits

• Competitive salary package
• Annual performance bonus
• Pension scheme
• Health insurance coverage for employee and family
• Income protection benefits for illness
• Hybrid working arrangement
• Continuous professional development
• Access to onsite restaurant facilities
• Sports and social club membership