Senior Growth Marketing Manager

Position Overview

We are collaborating with a rapidly expanding AI company pioneering a new sector in AI innovation. We seek a Senior Growth Marketing Manager to lead demand generation, customer acquisition, and market launch strategies during this swift expansion phase. This role offers a chance to be part of a driven marketing team where you will have major responsibility for campaign planning, implementation, and results.

Key Responsibilities

• Assess and manage relationships with external partners like paid media agencies, content syndication vendors, and marketing technology providers.
• Explore and evaluate new partnership opportunities such as review platforms, media collaborations, and industry listings.
• Design and carry out multi-channel growth marketing campaigns.
• Take full ownership of campaign strategy, execution, management, and improvement.
• Lead paid acquisition efforts including search engine marketing, digital ads, and other performance channels.
• Use testing and data analysis to enhance campaign effectiveness.
• Drive programs that generate qualified leads and expand the sales pipeline.
• Develop and execute integrated marketing campaigns combining digital, email, content, events, and paid media.
• Collaborate internally to ensure unified messaging and smooth campaign rollout.
• Analyze campaign outcomes and suggest actionable improvements.
• Work closely with Marketing, Sales, Product, and Executive teams to align priorities and progress projects from idea to launch.
• Keep stakeholders regularly updated on timelines, risks, and performance metrics.
• Maintain organization and oversight over multiple projects concurrently using strong project management skills.
• Exhibit accountability and take leadership in achieving results with minimal supervision.

Candidate Profile

• At least 6 to 8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing.
• Proven history managing integrated B2B marketing campaigns end-to-end.
• Familiarity with AI tools, systems, and analytics platforms.
• Understanding of enterprise sales and product-led growth (PLG) lifecycles.
• Expertise in account-based marketing (ABM) strategies.
• Hands-on experience with paid acquisition channels such as Google Ads, LinkedIn, X (Twitter), Reddit, and other digital platforms.
• Exceptional communication skills, both written and oral.
• Strong analytical thinking and problem-solving skills.
• Ability to handle multiple fast-moving initiatives effectively.
• Highly organized, proactive, detail-oriented, and able to work independently while keeping stakeholders informed.
• Preferred knowledge includes marketing AI/ML products, SaaS, enterprise software, emerging technologies, marketing automation, CRM systems, and collaboration with executive leadership.
• Preference for candidates located in the Eastern Time Zone.