Director of Brand Marketing

About the Role

We are seeking a seasoned Group Marketing & Brand Director to spearhead the comprehensive brand and marketing strategies across our Group. The role focuses on enhancing brand positioning, driving expansion into international markets, accelerating performance-driven digital marketing efforts, and delivering outstanding consumer experiences spanning retail, e-commerce, and omnichannel platforms. Candidates with strong expertise in luxury, beauty, fragrance, or premium consumer brands and a history of nurturing high-performing marketing teams will be preferred.

Primary Responsibilities

• Formulate and implement the Group's global brand and marketing strategy aligned with objectives for business growth.
• Clarify and reinforce brand positioning, identity, and communication across all markets and customer channels.
• Lead global marketing activities to boost market expansion, support distributor collaborations, and promote regional brand development.
• Drive digital performance marketing campaigns, including paid media, SEO/SEM, social media, email outreach, influencer marketing, and customer acquisition programs.
• Oversee strategies for digital marketing and e-commerce growth focusing on traffic increase, conversion rate improvement, customer retention, and investment returns.
• Manage creative and brand teams to ensure uniform brand storytelling, visual consistency, campaign rollout, and content creation throughout all platforms.
• Design and implement integrated marketing campaigns for both online and offline channels, covering retail activations, product launches, PR events, and partnerships.
• Adopt a customer-centric marketing approach by optimizing consumer experiences across physical retail stores, e-commerce, and digital platforms.
• Leverage market research, customer insights, and competitive analysis to pinpoint opportunities and elevate brand performance.
• Administer the annual marketing budget for optimal allocation and ensure a high return on investment.
• Set and track key marketing performance indicators such as brand recognition, customer acquisition, engagement, conversion rates, ROAS, client lifetime value, and campaign success metrics.
• Foster close collaboration with Sales, Product Development, Retail, E-commerce, and Operations to guarantee marketing efforts align with commercial goals.
• Build and maintain fruitful relations with creative agencies, media outlets, influencers, PR firms, and external vendors.
• Mentor and lead a dynamic team including marketing, branding, creative, and digital professionals to high performance.

Required Qualifications and Experience

• A bachelor's degree in Marketing, Business Administration, Communications, Branding, or a related field is essential.
• An MBA or master’s degree in Marketing or Business is highly advantageous.
• Between 12 to 18+ years of escalating marketing experience, with a minimum of five years in senior leadership positions.
• Robust expertise in global brand strategy, international marketing, performance and digital marketing, brand management, and customer experience enhancement.
• Experience in luxury sectors such as perfume, beauty, cosmetics, fashion, retail, or premium consumer goods is strongly preferred.
• Documented success in leading international brand campaigns and driving growth via integrated marketing strategies.
• Comprehensive understanding of digital marketing tools, CRM systems, analytics platforms, marketing automation, and e-commerce environments.
• Exceptional leadership qualities, strategic mindset, financial acumen, stakeholder engagement, and communication skills.

Key Competencies

• Global brand strategy and positioning expertise
• International market penetration and expansion experience
• Performance-driven and digital growth marketing skills
• Brand development and storytelling abilities
• Creative leadership combined with content strategy knowledge
• Focus on customer experience and journey mapping
• Omnichannel marketing proficiency
• E-commerce and CRM strategic planning
• End-to-end campaign planning and execution capabilities
• Marketing analytics and return on investment optimization
• Budgeting and financial oversight experience
• Team leadership and cross-department collaboration aptitude