Director of Brand, Creative

About BAGGU

BAGGU is a San Francisco-based company specializing in thoughtfully designed bags that combine style and comfort. We operate with a small but dedicated team committed to crafting functional and trendy bags that enhance everyday life. For additional company insights, please refer to our website or social media channels.

Role Overview

The Director of Brand will oversee the Creative Studio team to establish and implement BAGGU's brand vision across all customer interfaces. This pivotal position serves as the link between marketing strategy and creative output, ensuring consistent and compelling brand presentations on e-commerce platforms, retail environments, wholesale channels, social media, and direct marketing initiatives. The role is embedded within the Creative Team and demands collaboration with key personnel including the VP of Creative and marketing leadership, maintaining alignment with BAGGU’s visual identity and foundational design principles to unify the brand experience omni-channel.

Location and Schedule

• This role is remote but limited to candidates living in CA, OR, NM, PA, IL, NJ, MI, NY, VA, or WA.
• Quarterly travel to the San Francisco headquarters is required.

Key Responsibilities

• Develop and own the brand’s seasonal and annual creative strategies in collaboration with the marketing function.
• Interpret marketing's strategic directions (including seasonal plans and campaign briefs) into actionable creative frameworks before project execution.
• Guarantee cohesive brand storytelling across e-commerce, retail, wholesale, social, and campaign platforms.
• Provide leadership and growth opportunities to the Creative Studio team, including Creative Directors and social media creatives.
• Establish work priorities, productivity standards, and quality benchmarks fostering a collaborative and resilient team culture focused on innovation and solution-orientation.
• Collaborate with Creative Operations to optimize workflows, project planning, and resource allocation.
• Make informed decisions regarding workload complexity, external partnerships, and resource management.
• Act as the chief creative liaison to marketing associates and internal/external stakeholders ensuring brand consistency in all facets.
• Work closely with the Visual Merchandiser to enhance brand expression within retail environments.

Qualifications

• Over seven years of experience in a management role within creative or brand leadership.
• Strong aptitude for effective communication and constructive feedback.
• A comprehensive portfolio demonstrating expertise in visual design, storytelling, and scalable design system development.
• Proven ability in brand strategy, evaluating creative outputs against business goals and long-term brand positioning.
• Experience collaborating with internal marketing and creative teams as well as external agencies to develop and deliver integrated multi-channel campaigns.
• Proficiency in Adobe Creative Suite and Figma.

Preferred Skills

• Experience managing global brands.
• Familiarity with project management tools such as Asana.

Benefits and Compensation

• Comprehensive health insurance coverage including optional dental and vision plans.
• Accessible flexible spending accounts (FSA/HSA) and commuter benefits.
• Generous paid time off with 16 vacation days plus 11 company-observed holidays.
• 401(k) plan eligibility after one year of employment.
• A work-from-home stipend to support remote working.
• Additional perks include virtual yoga sessions and employee discounts on BAGGU merchandise.

Salary Details

• Annual base salary of $175,000.
• End-of-year bonus of 10% of annual salary.
• Position classified as exempt from overtime pay.