Senior Director of Digital Product and eCommerce

About Whataburger

Whataburger is more than a fast-food chain; it’s a place fueled by bold leadership and growth potential. Established in 1950, Whataburger values integrity, passionate service, teamwork, and delivering exceptional experiences both for guests and employees. The organization fosters an environment that encourages learning, growth, and impactful contributions.

Role Overview

The Senior Director of Digital Product and eCommerce will spearhead Whataburger’s digital commerce strategy encompassing web, mobile applications, kiosks, and third-party marketplace platforms. This role focuses on crafting seamless, user-focused ordering journeys that enhance guest satisfaction and drive revenue growth.

Key Responsibilities

• Develop and implement a comprehensive vision, strategy, and product roadmap for digital commerce and omnichannel fulfillment.
• Oversee digital platforms including web, mobile app, kiosk, and external marketplaces to ensure consistent and scalable experiences.
• Drive digital sales growth by increasing conversion rates, repeat order frequency, average transaction size, and overall guest satisfaction.
• Strategically prioritize investments balancing customer needs, operational execution capabilities, and business impact.
• Manage digital menus, pricing, catalogs, and ordering fundamentals across all channels.
• Promote a culture of experimentation, testing, and continuous optimization to maximize digital performance.
• Collaborate closely with Operations, Marketing, Technology, and Design teams to deliver solutions aligned with business realities.
• Establish key performance indicators, measurement methodologies, and reporting structures for digital initiatives.
• Translate guest feedback and business objectives into innovative product enhancements.
• Lead cross-functional teams to deliver products effectively from concept through launch and adoption.
• Recruit, mentor, and develop a high-performing team emphasizing accountability and results delivery.
• Drive strategic decisions propelling Whataburger’s digital transformation forward.

Required Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• More than 10 years of leadership experience in digital product management, eCommerce, or digital commerce sectors.
• Documented success in crafting and implementing growth-centric digital strategies.
• Experience managing both first-party and third-party commerce channels and their performance metrics.
• Proven ability to enhance critical digital business metrics and customer experience outcomes.
• Strong leadership skills to manage cross-functional teams and influence senior-level stakeholders effectively.
• Proficiency in leveraging data, insights, and KPIs to guide strategic decisions.
• Excellent communication skills paired with outstanding leadership and stakeholder management capabilities.
• Ability to prioritize competing demands in a dynamic, fast-paced environment.

Preferred Experience

• Background in quick-service restaurants, retail, hospitality, or other consumer-focused high-volume sectors.
• Experience scaling digital commerce platforms during rapid growth or organizational change.
• Familiarity with platform modernization, digital innovation, and omnichannel strategies.
• Knowledge of digital fulfillment processes, marketplace ecosystems, and customer ordering workflows.
• Application of human-centered design in product development.
• Advanced expertise in conversion rate optimization, personalization, and digital customer engagement.
• Experience leading sizable and geographically distributed teams.

Work Environment and Location

The position is primarily based at the San Antonio Home Office, with on-site presence Monday through Thursday and remote flexibility on Fridays. Collaboration with leadership and various departments is essential. The role demands full-time commitment, occasional extended hours, travel to restaurants and project sites, and candidates must live within commuting distance of San Antonio.

Compensation and Benefits

• Competitive weekly salary.
• Bonus program with potential payouts up to 2.5 times based on company performance.
• Five weeks of paid time off and flexible work weeks.
• Paid corporate holidays and paid parental leave.
• 401(k) plan with one-to-one match up to 4%.
• Comprehensive medical, dental, vision, short-term and long-term disability insurance.
• Professional growth and career development opportunities.
• Scholarship programs for dependents and hardship grant assistance.
• Discounts on meals, wireless services, computer software, and fitness memberships.
• Awards and recognition for contributions, plus retirement celebration program.

Equal Opportunity Statement

Whataburger is an equal opportunity employer committed to diversity and inclusivity, providing equal employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, veteran status, age, or legally protected status. The company participates in the federal E-Verify program.