Director, Media Relations & Social Media

About the Ontario Medical Association

The Ontario Medical Association (OMA) is a respected advocate supporting doctors and enhancing their leadership in patient care. It strives to be a trusted voice transforming Ontario's healthcare system through innovative solutions and best practices.

Position Summary

The Director of Media Relations and Social Media will spearhead strategies that elevate and safeguard the OMA’s reputation and brand. This pivotal role involves managing a team of media professionals, executing impactful media campaigns, and advancing the voice of Ontario doctors in the healthcare dialogue.

Key Responsibilities

• Lead and inspire a dedicated team to design and implement effective media and social strategies that generate compelling narratives and strong editorial presence.
• Enhance the OMA’s media presence, positioning Ontario doctors as crucial contributors to patient care and health system innovation.
• Manage high-level issue and crisis communications to protect the organization's public standing.
• Oversee all media operations including strategy development, execution, evaluation, and vendor management.
• Maintain strong relationships with media professionals, ensuring timely and accurate information flow and arranging media briefings and spokesperson interviews.
• Coordinate media training and preparation for OMA spokespersons to ensure readiness for public interactions.
• Collaborate across teams to integrate media and social media plans aligned with organizational priorities.
• Develop advanced media research capabilities to gather insights and optimize communication strategies.
• Monitor healthcare and political news to anticipate impacts and identify media opportunities.
• Mentor and guide team members, fostering a positive and collaborative culture.
• Recruit, train, and support employees, providing feedback and growth opportunities.

Qualifications

• Bachelor's degree in journalism, political science, public policy, communications, marketing, or related field with additional certification preferred.
• Extensive experience: 10+ years in media/media relations and 10+ years in communication, leadership, coaching, and conflict resolution.
• Experienced, empathetic leadership skills focused on team development.

Work Environment

This role operates in a permanent hybrid model, requiring regular presence at the Toronto office.

Benefits and Culture

• An inclusive environment valuing respect, boldness, responsiveness, and transparency.
• Opportunities for professional growth and contribution to strategic healthcare advancement.
• Commitment to equity, diversity, and inclusion with values of humility, accountability, collaboration, courage, and integrity.
• Continuous learning with funded professional development and in-house training.
• Flexible and friendly hybrid work setting.
• Competitive compensation ranging from $117,480 to $124,395 plus pension plan and bonus program.
• Comprehensive benefits including spending accounts and wellness initiatives.
• Recognized as a Greater Toronto Top Employer for six consecutive years.

Additional Information

Employment is contingent upon successful background and reference checks. Recruitment does not involve artificial intelligence tools. The OMA openly encourages applications that contribute to community diversity and offers accommodations during hiring processes as mandated by applicable laws.