Director, International Marketing

Role Overview

This position, based in Canada, is with a partner company seeking a Director of International Marketing. The role is centered on spearheading global market entry and expansion strategies, crafting growth across multiple regions worldwide. The individual will have ownership over go-to-market tactics, market entry approaches, and tailored marketing programs aimed at driving commercial success.

The position demands a blend of strategic oversight and practical execution, involving close collaboration with diverse teams such as marketing, sales, partnerships, and operations. The successful candidate will develop scalable frameworks, build teams, and create repeatable playbooks to facilitate expansion into new international territories. This is well-suited for an experienced B2B marketing leader comfortable in dynamic, high-growth, and ambiguous environments. The role offers substantial impact, visibility, and the ability to establish a sustainable engine for long-term international growth.

Key Responsibilities

• Lead the international go-to-market strategy and growth roadmap, including market entry, expansion planning, localization, and scaling across strategic regions.
• Set market priorities, investment plans, and expansion strategies; present insights and recommendations to senior executives.
• Develop and execute localized marketing initiatives aligned with global strategies and regional market demands.
• Build and manage regional marketing teams, agencies, and partners responsible for demand generation, events, partnerships, and activation.
• Collaborate with multiple departments such as sales, product marketing, communications, demand generation, and operations to form unified regional strategies.
• Perform market research, competitive benchmarking, and customer insights to highlight opportunities, challenges, compliance aspects, and buyer behaviors.
• Establish and nurture strategic partnerships (channel, technology, regional) to accelerate market presence and pipeline development.
• Customize messaging, positioning, and marketing materials to suit local customer preferences, cultural nuances, language differences, and competitive environments.
• Create frameworks and metrics to measure market progress, ROI, pipeline impact, and commercial success.
• Oversee budgets, vendor contracts, and resource distribution across multiple markets to maximize growth impact.
• Formulate repeatable market expansion playbooks, processes, and frameworks for future geographic growth efforts.
• Represent and communicate international marketing strategies in leadership meetings, executive reviews, and strategic planning discussions.
• Promote data-driven experimentation and decision-making by testing new initiatives, optimizing campaigns, and scaling successful tactics.

Qualifications & Experience

• Over 10 years in B2B marketing with extensive experience driving international market entry, regional marketing, or expansion projects.
• Proven success in developing and scaling go-to-market strategies across regions such as Latin America, Europe, UK, Canada, or similar markets.
• Minimum of 3 years managing teams, agencies, or cross-functional groups in complex organizations.
• Strong ability to link marketing initiatives with measurable business outcomes like pipeline growth, revenue enhancement, and market adoption.
• Experience collaborating with senior sales, marketing, and executive leadership to align growth objectives with overall business strategies.
• Competence in managing marketing budgets, prioritizing resources, and vendor negotiations across diverse geographical locations.
• Excellent communication, storytelling, and presentation capabilities for senior stakeholder engagement.
• Capability to operate effectively amidst ambiguity and rapid change, constructing foundational processes and strategies.
• Strong analytical skills with a data-driven approach to investment choices and market prioritization.
• Bachelor's degree is required; MBA or comparable advanced education or experience is advantageous.
• Willingness and ability to travel internationally on a quarterly basis or as needed.
• Preferred background includes launching or expanding businesses internationally, account-based marketing, enterprise SaaS or tech environments, logistics or industrial sectors, management consulting, corporate strategy, or international expansion functions.
• Professional fluency in Spanish alongside English is a notable plus.

Benefits

• Competitive salary range in Canada from 162000 to 224000 CAD annually.
• Potential eligibility for equity compensation dependent on role and organizational criteria.
• Comprehensive health coverage including pharmacy, optical, and dental benefits.
• Paid leave policies incorporating vacation and sick leave.
• Short-term and long-term disability insurance coverage.
• Life insurance benefits.
• Retirement savings plans with employer contributions.
• Flexible remote work arrangements.
• Chance to lead impactful international growth initiatives in a thriving technology company.
• A collaborative, inclusive culture encouraging innovation and professional development.

Additional Details

Applications are managed by the partner company, which will conduct all subsequent selection stages including interviews and assessments. This role involves the use of AI-based systems to assist in candidate evaluation for fairness and efficiency, with final hiring decisions made by humans.

Data Privacy Notice: Applicants acknowledge that personal data will be processed in accordance with applicable data protection laws for hiring purposes, including sharing with the hiring company. Candidates retain rights to access, correct, erasure, or object to data processing.