Director, Brand Strategy & Communications

Overview

This opportunity is with a partner company based in the United States, seeking a visionary and strategic leader to enhance and guide the brand's identity, reputation, and market standing. The role focuses on devising and implementing integrated brand strategies that connect company goals with meaningful engagement across audiences.

Key Responsibilities

• Formulate and deliver a cohesive brand strategy aligned with the organization's goals and audience expectations.
• Lead external communications including public relations, thought leadership initiatives, media relations, and advertising efforts.
• Oversee the development of compelling content for digital, social media, print, and other communication channels.
• Collaborate with product, sales, customer success, internal communications, and business units to ensure unified messaging and brand coherence.
• Manage, mentor, and cultivate a team of content professionals to execute brand awareness and engagement campaigns.
• Define and track KPIs to measure the effectiveness of brand awareness, communications, audience engagement, and market perception.
• Serve as the brand custodian, maintaining consistent messaging, tone, visual identity, and customer experiences.
• Work with creative teams and field marketing to transform corporate messaging into persuasive value propositions tailored for various audiences.
• Oversee partnerships with external agencies, vendors, and strategic collaborators to support communication initiatives.

Required Qualifications

• Minimum of 7 years' experience in brand strategy, marketing communications, corporate communications, or related domains.
• Proven track record of developing and scaling brands, ideally within technology, telecommunications, public safety, or complex industries.
• Outstanding written and oral communication skills capable of crafting engaging messages for diverse audiences.
• Strong storytelling skills, able to translate intricate ideas into clear and compelling narratives.
• Experience in managing agencies, vendors, budgets, and external communication partnerships.
• Ability to create communication strategies that drive business goals and facilitate market growth.
• Effective leadership with experience in managing and coaching creative or communications teams.
• Collaborative working style with the ability to partner with executive leadership and multifunctional teams.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is mandatory; MBA or advanced business degree preferred.

Benefits and Compensation

• The role offers a competitive initial salary ranging between $125,000 and $135,000 annually based on qualifications and experience.
• Comprehensive medical, dental, and vision insurance plans.
• Life insurance and disability benefits.
• 401(k) retirement savings plan.
• Paid vacation time and parental leave.
• Access to professional growth resources and training programs.
• Employee discounts and a variety of workplace benefits.
• Coverage for critical illness and hospital indemnity.
• Legal assistance and identity theft protection services.
• Option for pet insurance coverage.
• Employee Assistance Program providing mental health resources and support.
• Chance to make an impact by contributing to meaningful work supporting critical community services.

Additional Information

The hiring process utilizes AI-assisted candidate matching to evaluate applications against core job criteria and identify top candidates. Final hiring decisions and subsequent steps such as interviews and assessments are conducted by the employer’s internal team. Applicants' personal data will be handled responsibly under data protection regulations, including GDPR, with options to exercise data rights. AI tools may be used to assist in reviewing applications but will not replace human judgment in final decisions.