Job description

About BRAINEFFECT

BRAINEFFECT is among Germany's fastest growing e-commerce companies specializing in Mind Nutrition. Our vision is to establish Mind Nutrition as the essential factor for a happy and healthy life—nourishing the mind leads to better living. Our international team is driven and committed to revolutionizing the food industry through Mind Nutrition, aiming to position BRAINEFFECT as the ultimate love brand in wellbeing, mindset, and mental performance across the DACH region and France.

We practice what we preach: focusing intensely, bringing full energy into each project, and maintaining a results-oriented approach. Ambitious goals and growth fuel us, balanced with an understanding of regeneration and long-term success. We genuinely look forward to Mondays.

Role Summary

As Head of Brand, you will act as the guardian of our brand identity, driving BRAINEFFECT to become the most desirable love brand within wellbeing and mental performance. You will integrate strategic storytelling, superior design, and emotional community engagement across all touchpoints, from digital D2C business to retail trade marketing. As an empathetic and inspiring leader, you will manage our creative brand team, converting company objectives into memorable brand experiences.

Responsibilities

Advance and refine our visual identity and brand guidelines for the DACH region and France.
Lead, coach, and develop a highly skilled team of specialists including design, social media, content creation, PR, and events.
Develop an integrated trade marketing structure to create an emotional brand presence at point of sale in retail as well as in our D2C online shop.
Design and implement impactful online and offline community campaigns and brand events.
Plan and execute monthly and annual campaigns in close coordination with the growth and performance teams, balancing brand equity and performance marketing.
Oversee strategic budget planning for the brand department and measure brand value through visibility, share of voice, engagement rates, and brand sentiment.

Candidate Profile

Minimum of 5 years in a senior brand management role, preferably within D2C, e-commerce, premium FMCG, wellbeing, or lifestyle sectors.
At least 2 to 3 years of experience leading multidisciplinary creative teams.
Proven success in building a love brand across digital marketing and traditional retail (trade marketing/POS).
Empathetic and motivating leadership style, capable of inspiring and strategically aligning creative teams.
Strong eye for visual aesthetics, contemporary premium design, and holistic storytelling.
A well-established network within media, PR, agency, and event landscapes, combined with passion for mental health, wellbeing, biohacking, and performance.
Fluent German skills (minimum C1) for authentic brand leadership in DACH and business-level English (B2/C1).

Benefits

Subsidized Urban Sports Club membership and meal provisions.
Company pension scheme with 15% employer contribution.
Hybrid working model with flexible working hours.
Full autonomy and trust in your work without micromanagement.
Regular company events including lunches, yoga, sports sessions, and parties.
Attractive employee discounts on BRAINEFFECT products.
Annual "Jobbatical" allowing you to extend your vacation by working remotely from sunny locations.

Recruitment Process

Submit your application.
Initial meeting to exchange expectations and learn more about BRAINEFFECT's mission.
Video interview with potential team leader focusing on professional and daily work topics.
Case study assignment with a set submission deadline.
In-person meeting at the office to meet the CEO and the team.
Final offer and rapid conclusion of the selection process.

Join Us

Become part of BRAINEFFECT and help shape the future of Mind Nutrition. We look forward to your application!

Head of Brand (f/m/x)