Direct Response Copywriter - Remote (United States)

Company Overview

Truvani is a health and wellness brand dedicated to transparency, ethical standards, and purity in its product offerings. They emphasize clean, trustworthy ingredients without any toxins, aiming to provide consumers with straightforward, easy-to-understand health products. Their commitment to honesty and quality distinguishes them within the health sector while supporting a community focused on clarity and wellness.

Role Overview

Truvani is looking for a skilled Direct Response Copywriter to join their fully remote U.S.-based team. This full-time position reports to the Senior Creative Strategist and involves creating persuasive ad copy, hooks, scripts, and campaigns designed to convert new customers on platforms like Meta, YouTube, email, and social media. Collaborating closely with the creative team, the candidate will transform concepts into polished, brand-aligned assets. Success in this role requires a profound grasp of consumer psychology, compelling storytelling, and adaptability to diverse formats and audiences. Responsibilities include continual optimization of copy based on performance insights and customer feedback.

Responsibilities

• Write engaging ad copy, hooks, scripts, and briefs for paid platforms including Meta and YouTube, guiding projects from idea to execution.
• Lead the creative process by transforming ideas into scripts, coordinating with designers, video editors, and creators to realize concepts.
• Craft and modify email campaigns, social media posts, product descriptions, ensuring consistency with Truvani’s brand voice.
• Maintain the integrity and tone of the brand voice across all content and channels.
• Work closely with senior strategists and creative teams to meet deadlines and campaign goals.
• Use metrics such as click-through rates, hook rates, and cost per acquisition to test and refine messaging approaches.
• Stay up to date with industry developments, classic direct-response techniques, and competitor strategies to keep content relevant and impactful.
• Help build and maintain a repository of high-performing copy and hooks for current and future campaigns.

Qualifications

• Minimum of three years’ experience in copywriting, especially within direct response marketing.
• Demonstrable success in generating traffic, engagement, or conversions via paid channels like Meta, Instagram, YouTube.
• Strong understanding of consumer psychology and direct-response writing principles (influenced by experts like Ogilvy and Halbert).
• Skillful in adapting long-standing direct-response strategies into brief, attention-grabbing content.
• Excellent writing, storytelling, and editing skills adaptable to various tones and mediums.
• Portfolio featuring 2-3 samples of copy with associated performance metrics, if available.
• Ability to manage multiple campaigns efficiently without compromising quality.
• Interest or experience in health, wellness, supplements, or consumer packaged goods is advantageous.
• Based in the United States and able to work core U.S. business hours.

Compensation and Benefits

• Competitive salary between $75,000 and $105,000 annually, depending on experience.
• Health insurance options become available after 60 days of employment.
• 401(k) retirement plan with employer contributions, accessible after 60 days.
• Paid vacation and holidays to encourage healthy work-life balance.
• Paid family leave benefits.
• Remote work stipend to support home office setup.
• Professional development and education allowances to aid career advancement.
• Monthly store credit for engaging with Truvani products.
• This role is fully remote within the United States.

Equal Opportunity Statement

The company is an equal opportunity employer embracing diversity and inclusivity. They welcome applicants regardless of race, gender, sexual orientation, religion, disability, or other protected characteristics, focusing employment decisions on merit and business needs.