Social Media Marketing Lead

About Walrus Foundation

Walrus Foundation strives to accelerate the uptake of its decentralized storage and retrieval platform, focusing on empowering Web3 developers by delivering seamless, decentralized storage solutions deeply integrated within their ecosystems. The goal is to make decentralized storage an essential element in every developer's toolkit, enabling the creation of open and resilient applications.

Role Overview

We are looking for a strategic, creative, and detail-driven Social Media Marketing Lead who will own all social media efforts and spearhead social-first strategies within the global marketing team.

Key Responsibilities

• Design and implement social media campaigns from initial idea through to analytics and results measurement.
• Collaborate on partner and product launches by coordinating social media content and promotional efforts, including managing phased marketing campaigns linked to these launches.
• Assist in planning, executing, and monitoring integrated digital marketing initiatives spanning social media, email marketing, events, and other channels.
• Manage quick-turnaround partner and product launches with attention to maintaining content quality.
• Work in tandem with regional marketing and paid social teams to ensure campaign consistency and support during major launches.
• Scout, evaluate, and oversee brand presence on emerging social media platforms.
• Conduct social listening to monitor sentiment, identify trends, and guide content and campaign strategies.
• Handle daily social media management and content generation across all Walrus Foundation channels.
• Develop and expand the Walrus YouTube channel through a content roadmap, scheduling, and content optimization to maximize audience reach.
• Create and maintain a structured content calendar featuring recurring content formats that ensure consistent channel activity.
• Craft and refine compelling social copy tailored for diverse platforms and target audiences.
• Organize, schedule, and execute Walrus-hosted live audio sessions (X Spaces).
• Amplify executive leadership messages via social media in collaboration with communications and executive social teams.
• Support leadership social media accounts through content strategy, writing, and engagement efforts.
• Identify and nurture relationships with Key Opinion Leaders (KOLs) and content creators to broaden campaign impact and authenticity.
• Coordinate creator-generated content for marketing campaigns, product launches, and events.
• Lead social media engagement efforts during events to boost visibility and participation.
• Support planning and operational execution of marketing events such as conferences, in-person activations, and sponsorships, including logistical and design considerations.
• Drive marketing projects from ideation through completion by working collaboratively with cross-functional teams and stakeholders to meet deadlines.
• Maintain editorial and project schedules to guarantee timely delivery of campaign elements.
• Assist with email marketing campaigns, including drip marketing sequences, audience list management, content development, and performance tracking.
• Collaborate closely with diverse teams including Design, Developer Relations, Education, Growth, Product Marketing, Partner Marketing, and Communications to align marketing strategies with overarching business goals.
• Ensure transparent and effective communication both internally and with partners to present consistent messaging.

Qualifications & Skills

• 6 to 9 years of hands-on experience managing social media marketing, with a proven track record of owning brand social channels.
• Proven ability to work with Key Opinion Leaders and creators, including identifying talent, relationship building, and overseeing campaign content.
• Experience using social listening tools to interpret audience feedback and shape content strategies.
• Expertise in managing drip or lifecycle social marketing campaigns connected to product and partner launches.
• Background supporting executive or leadership communications on social platforms.
• Exceptional organizational and project management capabilities, adept at juggling multiple priorities and deadlines.
• Strong written and oral communication skills.
• Proficient with marketing and social management software, including social listening tools, email marketing platforms, and content management systems.
• Solid grasp of digital marketing fundamentals such as copywriting, SEO, PPC, and data analytics.
• Creative thinker with excellent problem-solving aptitude and attention to detail.
• Highly self-motivated, capable of working independently and collaboratively in a dynamic and fast-paced environment.