Digital & Social Media Specialist
Riyadh, Riyadh Province, Saudi Arabia · Full Time
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- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Bachelor’s degree
- Eligibility
- Professionals with a bachelor’s degree and 3 to 5 years of relevant experience in digital marketing, communications, social media management, or a related field may apply.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
Albawani is a major Saudi construction and contracting group that began in 1991 as a small civil works firm and has since expanded into a diversified business active in construction, infrastructure, engineering, water and power, and industrial services. Based in Riyadh, the company delivers large-scale commercial, healthcare, educational, and government projects across the Kingdom. It is widely recognized for its focus on quality, safety, and innovation, and it holds several international ISO certifications along with a Class-1 contractor ranking in Saudi Arabia.
Role Summary
The Digital & Social Media Specialist supports the marketing and communication function by planning, executing, and improving digital marketing activities that strengthen brand presence and engage target audiences. This position oversees social media, website updates, campaign coordination, and analytics, while also contributing to content creation and maintaining a consistent brand experience across digital channels.
Key Responsibilities
- Run the day-to-day activity of the company’s social channels, including LinkedIn, Instagram, X, and similar platforms.
- Develop, write, and publish content in line with platform requirements and brand standards.
- Observe audience engagement, spot relevant trends, and respond to interactions promptly.
- Update website content using CMS tools or external digital platforms.
- Improve website copy and structure to support stronger SEO outcomes.
- Work with IT teams or external vendors to maintain website performance and improve the user journey.
- Partner with internal stakeholders and suppliers to produce digital assets such as banners, email campaigns, videos, and social media creatives.
- Keep branding consistent across every digital touchpoint.
- Research emerging digital practices and apply them to improve audience engagement.
- Review performance data through Google Analytics, Meta Business Suite, and LinkedIn Insights.
- Prepare monthly reports covering KPIs and campaign results.
- Spot patterns in performance and suggest practical improvements for campaigns and channels.
- Plan and deliver digital campaigns across organic and paid media, including social platforms, Google Ads, and email marketing.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a similar discipline.
- 3 to 5 years of experience in digital marketing, communications, or a related area.
- Practical experience handling social media accounts, website CMS tools, and digital advertising platforms.
- Working knowledge of Google Analytics, Google Ads, Meta Business Suite, or comparable tools.
- Solid understanding of SEO, SEM, email marketing, and basic design tools such as Canva and Adobe Suite.
- Strong analytical capability and the ability to use digital metrics to guide improvements.
- Ability to manage content effectively across several digital channels at once.
Additional Information
This is a full-time, onsite position based in Riyadh, Saudi Arabia. No salary, allowance, number of vacancies, start date, or application deadline was specified in the source. No internship details were provided.