Digital Personalisation Product Owner (Marketing Background)

About the Company

Join one of New Zealand's most trusted and prominent brands as it embarks on a major digital transformation focused on enhancing customer experience through advanced marketing technologies and personalisation strategies. This role offers a unique chance to play a central part in shaping the digital interactions of millions of customers across web and mobile applications by developing a new personalisation capability from the ground up.

Job Role Overview

As the Digital Personalisation Product Owner, you will oversee the full lifecycle of personalisation initiatives across digital channels. This position sits at the crossroads of marketing, data analytics, customer experience, and technology, requiring you to define the roadmap, prioritize use cases, and orchestrate delivery of scalable and measurable personalized customer experiences.

Key Responsibilities

• Lead development and ownership of the personalisation strategy and roadmap for web and app platforms.
• Define audience segmentation, customer journeys, data needs, and personalisation use cases.
• Manage A/B testing, experimentation, and conversion rate optimization efforts.
• Collaborate closely with teams specializing in data, technology, user experience, content creation, and agency partnerships to deliver personalised experiences.
• Drive implementation and continuous improvement of marketing automation and personalisation tools.
• Establish governance frameworks, delivery procedures, and promote best practices.
• Coordinate with cross-functional stakeholders and ensure smooth transition of capabilities into regular business operations.
• Maintain a balanced focus on customer experience while respecting privacy, consent, and responsible data handling requirements.

Required Skills and Qualifications

• Demonstrable experience in personalisation, CRM, lifecycle marketing, marketing automation, or data-driven customer experience roles.
• Proficiency with enterprise marketing technology platforms such as Salesforce Marketing Cloud, Data Cloud, or Marketing Cloud Personalisation.
• Strong expertise in developing audience segmentation strategies and executing targeted customer communications.
• Experience with A/B testing methodologies, experimentation frameworks, and conversion rate optimisation.
• Familiarity with handling customer data, analytics, and interpreting digital performance metrics.
• Ability to influence and work collaboratively across marketing, UX, technology, content, analytics, and agency teams.
• Experience operating within agile or cross-functional project settings.
• Possession of a relevant degree or qualification in Marketing, Communications, or related fields.

Benefits

• Opportunity to build and shape personalisation capabilities from inception.
• Participation in a high-profile, large-scale digital transformation initiative.
• Exposure to industry-leading marketing technology and customer experience systems.
• A collaborative working environment with extensive stakeholder interaction.
• Chance to influence customer experiences at scale for one of New Zealand's leading consumer brands.
• Availability of flexible working arrangements.