Social Media Content Creator

About the Role

Join a dynamic Australian company as a Social Media Content Creator tasked with enhancing brand visibility across diverse social media platforms. This permanent position requires Australian permanent residency or citizenship and possession of a valid Australian driver's license with access to a personal vehicle for travel purposes.

Candidate Profile

We seek an outgoing, commercially driven creative specialist adept at producing compelling content and fostering relationships. The ideal candidate demonstrates initiative, has strong video production and editing skills, excels in communication and stakeholder management, and confidently leads content shoots on camera. Proven experience in managing social platforms, analyzing audience data, and a creative mindset to introduce fresh ideas are essential. Organizational skills and multitasking ability, along with a proactive attitude, are crucial for success in this role.

Key Responsibilities

• Craft and implement captivating social media content for LinkedIn, Instagram, Facebook, and YouTube aligned with brand goals.
• Handle all aspects of video content from planning to publishing.
• Travel to client and stakeholder locations to gather authentic stories and content.
• Serve as a brand ambassador, delivering confident presentations both on and off camera.
• Foster strong relationships with clients, stakeholders, and community groups.
• Enhance online engagement via active community management.
• Stay informed on social media trends, best practices, and innovative content formats.
• Collaborate on campaign planning, content calendars, and publishing strategies.
• Analyze content performance, audience behavior, and social media metrics to identify growth opportunities.
• Track key performance indicators such as engagement, lead generation, ROI, and conversions.
• Provide regular reports and improvement recommendations.
• Propose innovative ideas to bolster brand visibility and customer interaction.

Desirable Experience

• Background in trades, industrial, manufacturing, or construction sectors.
• Expertise in social media optimization and audience growth techniques.
• Familiarity with content scheduling and analytics tools.
• Skills in motion graphics or advanced video editing.
• Experience engaging with Reddit communities or managing niche subreddit presences.

Employee Benefits

• Uncapped quarterly bonuses based on content KPIs.
• Participation in an overall company bonus pool.
• Budget allocation for professional development and equipment.
• Monthly team events and lunches.
• Opportunities for significant creative influence on content strategy.
• A team culture encouraging and valuing new ideas.