Head of Group Marketing & Innovation

Overview

Join Shoof International Ltd as the Head of Group Marketing & Innovation and contribute to driving strategic growth within a privately owned global dairy-focused company. This senior B2B marketing leadership role involves steering category strategies and execution to maximize commercial value and accelerate expansion.

Key Responsibilities

• Develop and implement global portfolio strategies for priority product categories based on deep customer insights and market opportunities.
• Create marketing frameworks, tools, and resources that empower international teams to raise brand awareness, educate customers, and stimulate demand effectively.
• Enhance product education capabilities by bringing technical expertise to life for customers and regional markets.
• Prioritize initiatives by determining where to focus energy and investment for optimal returns.
• Collaborate as a trusted commercial partner with industry stakeholders, market leaders, and company leadership to strengthen decision-making processes.
• Lead and inspire the Group Marketing team located in Cambridge, Waikato, fostering connections with colleagues and customers across Australia, Europe, North America, and Latin America.

Candidate Profile and Requirements

• Proven leadership experience in B2B marketing emphasizing customer insights, portfolio management, technical knowledge, and solution-driven approaches.
• Strong digital marketing expertise, including managing website and social media strategies that engage audiences and generate demand.
• Background in high-growth settings requiring cross-market collaboration.
• A balanced approach combining strategic vision with hands-on execution; ambitious yet pragmatic leadership style.
• Clear, focused, and optimistic leadership qualities.

Application Guidance

We encourage candidates to forego traditional cover letters and instead share:

• The three phrases your current team most often hears you say.
• A career-defining meme along with an explanation that reflects your professional journey and perspective on effective marketing.

Additional Information

If you are driven by creating focused strategies, building capabilities, and delivering sustainable commercial results, we invite you to apply.