Digital Marketing Specialist

About the Company

Timezone, part of TEEG—one of the largest entertainment groups globally with over 90 venues and 4,000+ team members across Australia and New Zealand—is dedicated to delivering exceptional experiences to guests and employees alike.

Role Overview

Based in the Newmarket Support Office following a hybrid schedule (three days onsite and two days remote), the Digital Marketing Specialist supports the expansion of Timezone, Zone Bowling, and Kingpin throughout New Zealand. This hands-on position focuses on employing data-driven digital strategies to stimulate repeat visits and deepen guest engagement.

Key Responsibilities

• Implement digital campaigns across websites, mobile applications, and primary platforms.
• Utilize guest data for targeted segmentation and lifecycle marketing initiatives.
• Create and enhance campaigns aimed at reactivating and retaining visitors to venues.
• Oversee digital channels including the official website, app interfaces, and in-venue displays.
• Collaborate with internal departments and external partners to enhance digital tools and automation processes.
• Assist in the marketing of gift cards, vouchers, and other commercial promotions.

Qualifications and Experience

• Minimum of five years’ experience in digital marketing, CRM, or lifecycle marketing roles.
• Proficiency in handling customer data, segmentation tactics, and campaign management.
• Exceptional attention to detail with capabilities in campaign setup, execution, and performance evaluation.
• Strong interpersonal skills permitting smooth coordination across multiple teams.
• An analytical approach focused on continuous improvement of marketing outcomes.

Benefits

• Engage with leading entertainment brands such as Timezone, Zone Bowling, and Kingpin.
• Work within a dynamic, data-focused marketing team.
• Enjoy a flexible hybrid work model blending office and remote work.
• Contribute to shaping innovative digital guest engagement strategies.

Company Culture

This role is intended for action-oriented individuals passionate about digital marketing, data analytics, and campaign optimization. TEEG champions diversity and inclusivity, welcoming applicants from all backgrounds to foster stronger and more effective teams.