Part-Time Digital Marketing Specialist

About the Role

Gudu seeks a part-time Digital Marketing Specialist adept at managing SEO, paid media campaigns, content, analytics, and driving growth initiatives for an array of innovative brands. This position favors a versatile professional capable of seamlessly transitioning between tasks like SEO audits, Meta advertising campaigns, analytical reporting, content development, and client-oriented strategies without rigid guidelines.

We are a small, independent, and dynamic agency that values straightforward communication, commercial insight, and a results-focused approach, fostering a collaborative environment with low hierarchy.

Key Responsibilities

• Support multiple client projects involving SEO/GEO, paid media, and overall digital growth tactics.
• Oversee and optimize paid advertising campaigns on platforms such as Meta and Google.
• Contribute to SEO audits, enhance on-page SEO, and recommend content and technical improvements.
• Assist with content strategy, performance tracking, reporting, and analytics interpretation across client accounts.
• Identify and exploit growth opportunities throughout the marketing funnel.
• Collaborate closely with creative, strategic, and development teams for campaign execution.
• Present insights, recommendations, and updates to clients in a clear and commercially driven manner.
• Stay updated with digital marketing trends, AI search advancements, platform changes, and emerging tools.
• Manage multiple client assignments efficiently in a fast-paced agency setting.
• Engage directly with clients as a primary contact for assigned projects and campaigns.
• Take ownership of deliverables, deadlines, and communication across your projects.

Candidate Profile

• Minimum three years of experience in digital marketing.
• Comprehensive knowledge of SEO, paid advertising, analytics, content creation, and digital growth strategies.
• Proficiency with tools such as Google Analytics 4, Google Search Console, Meta Ads Manager, Google Ads, Ahrefs or Semrush.
• Excellent communication and organizational capabilities.
• Ability to work autonomously and creatively solve problems without extensive supervision.
• Commercially focused mindset with meticulous attention to detail.
• Adaptable and curious, comfortable handling diverse industries and projects.
• Experience with content management systems like Shopify and WordPress.
• Background in conversion rate optimization or landing page improvement.
• Basic skills in design, copywriting, or creative strategy are advantageous.
• Experience in an agency environment is preferred but not mandatory.

Working Environment

• Enjoy a flexible remote working arrangement.
• Operate within a culture free of corporate formalities.
• Benefit from direct support and access to the company's founders.
• Engage with a broad variety of brands and sectors.
• Contribute meaningfully to a compact team where every contribution counts.
• Value placed on strong critical thinking, accountability, and execution rather than satisfying every checklist item.