Digital Marketing Specialist

About Nedap Livestock

Nedap Livestock stands as a frontrunner in dairy cow monitoring technology, aiming to empower farmers worldwide with advanced solutions for informed decision-making. The company pioneers wearable technology and has diversified its offerings to incorporate state-of-the-art computer vision systems, launching initially in the United States market. Nedap Livestock is dedicated to improving dairy farm efficiency, animal wellbeing, and management practices through innovative and dependable digital technologies. Their commitment to quality, sustainability, and innovation leads the industry forward in agricultural tech.

Role Overview

The position of Digital Marketing Specialist involves driving growth initiatives across the North American region by implementing cohesive digital marketing campaigns that boost brand awareness and engagement. Key responsibilities include generating engaging content, managing campaigns, and fostering community interaction across various digital channels. Collaboration with both internal teams and external partners is essential to ensure marketing activities align with company objectives and uphold high standards. This role offers the chance to contribute meaningfully within a forward-thinking, technology-focused agriculture company.

Key Qualifications

• Bachelor’s degree in Digital Media, Marketing, Advertising, Communications, Business, or a related discipline, or alternatively 5+ years of relevant experience without a degree in these fields.
• Minimum of 3 years professional involvement in digital marketing or similar functions.
• Skilled at content creation for email, websites, social media, and other digital mediums.
• Experienced in managing social media accounts and engaging online communities.
• Knowledgeable about paid media strategies, search engine optimization, and performance marketing tools.
• Familiarity with marketing automation and CRM systems like Hubspot is advantageous.
• Proficient with analyzing data and refining campaigns accordingly.
• Strong communication and teamwork capabilities with diverse groups.
• Self-driven with a proactive mindset, capable of independent work.
• Remote work proficiency preferred, ideally based in the Midwestern United States.
• Capable of occasionally lifting 15-30 pounds.
• Open to domestic and international travel as necessary.

Core Responsibilities

• Produce and refine premium digital content aligned with brand guidelines, including email marketing, website copy, social media posts, and online advertisements.
• Design and create print and digital promotional materials adapted to local market demands and brand voice.
• Administer and expand social media channels through regular posting and active community interaction to build brand loyalty.
• Plan, execute, and optimize paid advertising campaigns leveraging SEO and performance marketing tactics to generate leads and enhance brand exposure.
• Utilize marketing automation platforms such as Hubspot for efficient lead management and nurturing.
• Monitor, analyze, and report on digital campaign outcomes, using insights to adjust strategies and maximize return on investment.
• Stay abreast of emerging digital marketing trends and agricultural technology developments to maintain competitive advantage.
• Work collaboratively with internal and external stakeholders to ensure marketing initiative consistency and quality.
• Perform other related tasks supporting overall marketing and company goals as assigned.

Benefits

• Competitive compensation with performance-based bonuses.
• Flexible arrangements for remote work.
• Extensive health, dental, and vision insurance coverage.
• Paid vacation time and holidays.
• Opportunities for professional growth and training.
• Supportive, innovative workplace culture.
• Travel prospects for events such as conferences and client visits.

Equal Opportunity

Nedap Inc. is an inclusive employer valuing diversity across race, color, religion, gender, sexual orientation, identity, national origin, veteran status, and disability. The company is proud to foster a welcoming environment where all employees can thrive and contribute meaningfully to shared success.