Digital Marketing Head

Overview

Damsole Technologies is seeking an experienced Digital Marketing Head to lead its marketing efforts in Pune, Maharashtra. This role requires managing a diverse team, overseeing client accounts both domestic and international, and driving business growth through advanced digital marketing strategies and AI technology integration.

Primary Responsibilities

• Provide leadership and mentorship to a team comprising Digital Marketing Executives, SEO Specialists, Content Writers, and Designers.
• Organize daily stand-up meetings and weekly strategic sessions to ensure team alignment and productivity.
• Delegate assignments according to individual strengths and project needs, alongside fostering skill development among junior staff.
• Conduct thorough quality assurance checks for campaigns prior to client delivery.
• Manage several client accounts, translating their business objectives into effective marketing strategies and maintaining regular engagement through monthly strategy meetings.
• Address client concerns promptly to preserve high satisfaction and encourage retention.
• Craft comprehensive digital marketing campaigns utilizing SEO, Google Ads, Meta Ads, Local SEO, Content Marketing, Email Marketing, and AI-driven automation workflows.
• Optimize marketing efforts based on key performance indicators including ROAS, CPL, CPA, CTR, Conversion Rate, and ROI.
• Develop and refine standard operating procedures for campaign implementation and reporting, including standardizing naming conventions and quality assurance protocols.
• Create dashboards with Google Analytics 4 and Looker Studio for transparent reporting.
• Ensure timely project deliverables with consistent quality standards.
• Identify opportunities for upselling and cross-selling, collaborating closely with sales to enhance lead quality and conversion.
• Contribute to the agency's expansion by implementing innovative marketing approaches and staying current with AI tools and digital marketing trends.

Necessary Qualifications and Skills

• Proficiency in Google Ads, Meta Ads, various SEO techniques (technical, on-page, off-page, local), Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, and WordPress.
• Experience utilizing AI-powered tools such as ChatGPT, Claude, Gemini, and Perplexity.
• Strong leadership capabilities including team management, effective client communication, decision-making, problem-solving, strategic planning, project oversight, and time management.

Compensation

The monthly remuneration ranges between 35000 and 45000 INR.